Search Engine Optimization (SEO) - Link Building Strategy
Directory submission | Reciprocal link exchange | The Clicksharp way
SEO experts often agree to disagree on how to implement various strategies to earn higher search engine rankings for client's website. However, one strategy is more or less unanimously endorsed: the more high quality inbound links pointing to a website, the more likely the site will have a strong search ranking profile. Every so often, even the engineers at Google, Yahoo!, MSN Live, Ask and other major search engines will go on the record to confirm this.
For the search engines to be confident in your website, however, it is essential that your link building strategy focus on quality, not quantity. Google, for example, uses its patented PageRank technology to automate the process of determining the quality of every single page in its index (currently one trillion web pages and counting). When a high-quality page links out to another page, the search engines consider this to be a vote of confidence for the receiving page -- and thus the link passes authority from one page to the next.
Directory submission - A lot of SEO firms offer directory submission as part of their standard package. As search engine optimization has become more competitive, however, the quality of directories has become an important consideration. A large majority of directory submissions are worth less than the time taken to submit... and some are insidious link farms. If your site shows up on one of these, it may actually harm your search ranking potential.
Reciprocal links - There was a time when webmasters would exchange links, to help each other's search engine placement. Then the search engines realized that websites with unrelated content were linking to each other -- and thus the reciprocal link exchange didn't really help the web in its mission to be the information medium of the future.
When search engine crawlers detect Link A pointing to Link B and vice versa, it will often dilute the potential benefits in inbound links (also called backlinks). One way links are a much better long-term solution.
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The Clicksharp way.
To help you establish your authority in search engines, we'll scour the web for backlink targets which meet high standards of quality and relevance. This will occasionally make use of directories, but extends much further into tributaries of the mainstream news media -- which includes the blogosphere. By making strategic use of comments, blogrolls and featured placements, Clicksharp is not just your hired gun for Link Building Strategy. We're your digital PR consultants. All at no extra charge.
Link building is a relationship-driven practice. Our experience forging these kinds of partnerships makes a strong contribution to long term SEO success. For a free SEO estimate, or to learn more, please contact us.
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© 2008 Clicksharp Marketing
