Search Engine Optimization (SEO) - HTML Markup & Code Analysis

Keyword Research | Execution

When trying to achieve high search engine rankings, your competitors will often choose keyword targets based on what they consider the highest-traffic search queries to be.

They write all their content geared toward this small handful of keywords. If they know what they're doing, they might even get a high search engine ranking for some or all of them, which generates traffic to their site. What if everybody did that? Well, actually, most do -- and therein lies your opportunity.

By casting a wide net with a broadly focused website content strategy, you'll pull in a very diverse audience with a vast range of "long tail" keywords. These are the longer, more specific keywords which tend to attract more qualified visitors -- and are often overlooked by your competitors who skim the top tier. Then, with a good understanding of website analytics, you can compare apples to apples, and refocus your resources on the audience with the highest upside.

The obvious keywords are rarely the most profitable ones. SEO is just not that simple.


Keyword Research - The HTML Markup & Code Analysis phase of SEO begins with thorough Keyword Research, aimed at appraising all viable keyword targets and prioritizing based on:

1) Raw search query volumes across all major search engines

2) Amount and quality of competition for keywords and related phrases

3) Conversion potential based on nature of keyword and contextual category (informational vs. navigational vs. transactional)


Execution - Here's where it gets technical. We'll take the insights from all that research, and streamline your site markup (the code that lies beneath the surface of the web page) to optimally position these targeted keywords (e.g. title, description, filename taxonomy, image “alt” tags).

This phase also consists of a lengthy and objective copywriting review to consider critical formatting characteristics. We'll also make sure that your site architecture (e.g. link structure, anchor text optimization) is well-placed to pass link authority internally on your site.

HTML Markup & Code Analysis | Server & Domain Configuration | Link Building Strategy

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