Search engines like Google, Yahoo! and MSN are a fundamental part of the user experience on the internet. Whether you're selling directly on the web, or using the web to build your brand and promote offline business, high rankings are critical to your success: nearly two-thirds of search engine users click on a link shown within the first page of results. {1}
Chances are your competitors are mindful of this as well. But while they're focusing only on search engine submissions and rankings, you've got a chance to unearth the true value of organic SEO: the high-conversion traffic.
For more about how our SEO method helps to increase web traffic among the exact types of website visitors who will help you build your business, read on.
Clicksharp works collaboratively to create a Search Engine Optimization (SEO) strategy which revolves around your unique business issues:
Which keywords will reflect your corporate strategy, and bring qualified traffic to your website?
Which search engine queries and linking strategies are too competitive to be profitable?
How should your strategy and execution differ for organic search, compared to paid search?
Our methodology boils down to three main categories:
HTML Markup and Code Analysis. SEO begins with proper keyword research and competitive strategy, and this must be reflected in the tagging and formatting of every page.
Server and Domain Configuration. Search engine spiders are smart, but very lazy. Don't give them any reason to pass over your web site.
Link Building Strategy. Sometimes referred to as "On-Page" search engine optimization; arguably the most important criterion of long-term SEO success.
How does SEO compare to Search Engine Marketing (SEM)?
At first glance, SEO and SEM seem to be polar opposites. In Google, for example, SEO deals with the left side of the search engine results pages (SERPs), and SEM the right. One is mainly content-driven, the other involves a bidding process. However, there is documented proof that the marketing effects of simultaneously investing in SEO and SEM create results worth more than the sum of the parts.
Pairing SEO with SEM also offers cost benefits, as much of the research and ongoing insights from an SEO campaign lend themselves to effective pay-per-click advertising. We're happy to pass the savings on to you, while you watch your rate of new customer acquisition go through the roof! (Read about our promotional discount on new advertising campaigns.)
Free estimates for all new clients.
It's a jungle out there. People will do anything to get to the top of Google and other search engines. At Clicksharp, we firmly believe in sustainable and ethical SEO strategy, and choose not to partake in SEO spam. We also believe in open communication, and provide detailed qualitative and quantitative reporting to our clients.
Clicksharp offers an array of scalable and affordable Search Engine Optimization services -- our SEO programs start at just $249.
Please contact us for a free SEO review of your website. We'll look closely at your website content and structure, then help you prioritize and set realistic objectives -- and ultimately exceed them.
RankSense: Improve Your Google Rankings.
Sometimes you just want to do the job yourself.
RankSense 2.0 combines a wide variety of SEO tools in a software suite which allows you to achieve SEO results with little or no experience. Provided basic user input such as your website's important pages, keywords, and competitors, RankSense will automatically isolate keywords, rankings and traffic patterns which are most likely to drive real business results — and help you focus your time and effort on optimizing these.
Subscriptions start as low as $25 per month (see pricing info), and there is a RISK-FREE 90-day, money-back guarantee.SEO has never been this affordable.
Video: "10 Myths about SEO - #2: Keyword Research"
You may be tempted to target keywords closely associated with your business. This leads to inflation among common keywords, but also creates a second tier where the real profits are.
Also be sure to visit the Clicksharp channel on YouTube, which includes many helpful video resources including a ten-part series entitled "10 Myths About SEO."
© 2008 Clicksharp Marketing
