Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Social Media Public Relations
Website Analytics

Search Engine Marketing (SEM)

There is a tendency to equate Search Engine Marketing (SEM) with those little ads you see on the right side of Google. In actuality, these sponsored link programs are what we think of as paid placement or pay-per-click advertising (read about our promotional discount on new ad campaigns).

At Clicksharp, we tend to adopt a more holistic view of Search Engine Marketing (SEM), in line with the distinction put forth by the that SEM includes:

• Search Engine Optimization (SEO) - making your site friendly to search engines, in order to achieve high rankings for relevant keywords.

• Pay-per-click Advertising (PPC) - running effective ad campaigns to match targeted users with the products and services on your website.

• Paid inclusion - buying a place in web directories such as Yahoo! Directory or other directories dedicated to specific industry verticals.

TOP POSTS from the
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Category: Search Engine Marketing (SEM)

1) Is SEO really marketing, or just the opposite of advertising?

2) 2,000 marketing executives agree: Search is the new Email

3) Video: Using Google AdWords to Grow Your Business


Category: Marketing Theory

1) Push vs. Pull: Internet shoving match, or marketing tug-of-war? (Part 1)

2) Freebies are the cash cows of Web 2.0

3) Promoting A Film Festival For The Long Tail: A Digital Marketing Case Study

Why is Search Engine Marketing growing in importance every day?

A recent study by Search Engine Marketing Professionals Organization (SEMPO) concluded that several critical factors are creating a sense of urgency for business owners looking to promote themselves in search engines. {1} {2}

• Increased participation by small/medium sized businesses -- the measurability and scalability of SEM programs allow smaller investors to take part.
  
  
• Increased demand from all kinds of advertisers -- emerging technologies continue to adapt SEM to new and unique business models.
  
  
• Rising costs of pay-per-click (PPC) advertising -- increased competition has put upward pressure on keyword prices.
  
  
• Geographical, behavioral, demographic targeting -- applications of smart market intelligence make it possible to lower your cost of new customer acquisition.

Search engines are a busy place. How can Clicksharp help you win the war for mind share?

We create search engine optimization (SEO) strategies and pay-per-click (PPC) advertising campaigns which capitalize on appropriate opportunities within the vast search engine universe. Whether your goal is brand building, innovation, increased customer loyalty or simply cost-effective operations management, our solutions will drive results while staying loyal to your business strategy.

(Read about our Client Development.)

Excerpts from the Clicksharp Blog:

"Spawning The Next Transactional Query" - Informational searches make up 80% of total queries in search engines. So in an abstract sense, you could say that on average, it takes about nine tries before a website ever prompts its visitor into action. You read correctly: one out of nine. See any room for improvement?
(Read the article.)

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{1} "State of the Market" Search Engine Marketing Professionals Organization. (2007).

{2} "Eyeing Prices as Search Keeps Growing." eMarketer (2008).