Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Social Media Public Relations
Website Analytics

Pay-Per-Click (PPC) Advertising

Read about our promotional discount on new advertising campaigns.

There was a time when search engines were treated like a card catalog at the library. They were very useful for research purposes but hadn't made much of a difference in our day-to-day lives.

In 2008, search engines have reached near ubiquity with consumers, who use them to shop for everything from local services to used cars to new homes. Advertising in search engines allows businesses to target their message to specific end users, for more effective marketing campaigns.

Good pay-per-click management follows a specific methodology:

• Build extensive keyword lists which trigger ads within search results
  
• Write short, compelling ads which will filter unqualified visitors
  
• Drive traffic to specific landing pages relevant to the keyword/ad
  

Clicksharp goes one step beyond this model; we take this linear process and make it circular. Based on the belief that traffic is just traffic, we focus instead on driving visitors to take action on your website. Whether you want them to place an order, sign up for your mailing list, download an application or even place a phone call, we trace these conversions all the way back to the keywords and ads from which they originated. Shifting more of your ad budget toward high-conversion assets is a sure-fire way to keep attracting new customers, while lowering costs to improve your return on investment (ROI).

All this is done with full control over your daily budget.

To leverage full potential of your website in search engines, you can also optimize for the organic (left-side) search results: see how a Search Engine Optimization (SEO) campaign can add to your long-term growth.

TOP POSTS from the
Clicksharp Small Business Blog

Subscribe via or email.


Category: Pay-per-click (PPC) Advertising

1) Freebies are the cash cows of Web 2.0

2) What do the Euro and user generated content have in common?

3) Is SEO really marketing, or just the opposite of advertising?

$100 discount on new advertising campaigns!

We are pretty confident that we can set up a campaign for you, which will put you in front of the right audience and create an efficient new channel of customers. We are currently offering a $100 credit toward any new advertising campaign on Google AdWords. Drop us a line to find out more.

(This discount applies only to new accounts with a required minimum ad budget of $200, pre-credit. Discount does not apply to any related campaign setup fees.)