Clicksharp Marketing

The lines between big-budget and small-budget marketing are starting to blur. The notion that integrated marketing is just for the rich and famous is being turned on its head.

Google Analytics is a free software tool that you can use to track traffic on your site. Find out how to use this valuable — and free — information to turn clicks into leads… and leads into customers.

Google will now start tracking several search queries in a row, to compare the ultimate commercial behavior of the user. Attention business owners: warming all your leads en masse is cause for a celebration!

By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.

There’s a possibility that your competitor may be out there clicking on your ads, ringing up charges on your account and killing your ad campaign’s ROI (return on investment). But is this really a threat to your digital marketing agenda?

Bounce rate will help you answer: Is my home page scaring people away? Am I attracting qualified traffic to my site? Do any of my marketing campaigns have a poor ROI?

“What if marketing could become as refined a science as dentistry?”

“For low-priced consumer goods, the pay-per-click bid system seems to work against small advertisers. While everyone else is watching from the sidelines, here’s what you can do to compete.”

“There are certain people you call to do the jobs you won’t touch. What about those that could bankrupt you?”

“In the digital space, as in all marketing walks of life, the winners are often the ones who see value where everyone else overlooked.”

“You may cut spending here and there, but if you’re about to cross out marketing programs, look before you leap. You may be throwing gasoline on the fire.”

“Your ad campaign may not have worked the first time, but the growth potential of online marketing continues and the opportunities remain. Is it time to engage an expert for a followup effort?”

“Assuming a continued dedication by Yahoo to seeing its patent through (and similar inroads by its competition), usability experts will be a very well-fed group in 3-5 years’ time.”

The concurrent top placement in organic and paid search results creates a synergistic appeal which makes users more likely to click on either link…as if the pairing generates an additional dose of authority for your website.

A lot of small business owners have tried advertising on Google, only to find out that they were throwing money away. With a fundamental understanding of the search engine ad model, and an appreciation of the opportunity provided by advertising in digital channels, you are almost certain to do better the second time around.

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