Clicksharp Marketing

“Make Your Website Work for You” - Expert panelists give tips on how to maximize and get the most out of your website. (Clicksharp Marketing)

In a globalized world, we cross cultural boundaries every day.  We do business across borders, communicate with pen pals on other continents, and frolic in “ethnic” restaurants, lapping up the novelty of what is foreign to us.
But we’re all on Facebook.
It looks like Matt Dickman at Techno//Marketer has been celebrating the official eclipse of Facebook’s [...]

When news breaks, how often do you Google it? Chances are, if you’re the type of person who likes to be informed: every time.

Tuesday night’s debate between Barack Obama and John McCain presented America with a new contender. Are you ready for fast food to tip the election?

This is a recap of Wednesday’s presentation: “Fusing Social Media with SEO Strategy.” Included in this list are social media case studies, SEO plugins for Wordpress, and more.

Thanks to everyone who attended Taste of Technology at the Time Warner Center tonight. Below are some of the products and trends mentioned over the course of the discussion.

Too often in search engines, we don’t find what we’re looking for, and waste time in the process. Search is still far from perfect, and it’s up to advertisers to smooth the process.

(New York) Join us for the latest in the Taste of Technology small business series, “Beyond Websites and Email: How Social Media Can Grow Your Business”.

Job seekers, or anyone seeking employment opportunities, are very active in search engines. With a little care, you can ensure they don’t use up part of your advertising budget.

There are a lot of people out there looking to research your business, market or industry. It’s a fact of life, but don’t let them empty your bank account in the process.

The internet marketing industry often separates SEO and SEM, implying that SEO itself is not a marketing strategy. But this is not the case — we’ll show a few examples of how SEO criteria dictate nuances of buying cycles and customer engagement.

This is Part 10 of a 10-part series entitled “10 Myths About SEO.” [...]

If you’re paying several dollars per click to your website, make sure you’re not mistaken for another comparison shopping website.

Would you rather pay to get in front of overwhelmed comparison shoppers — or someone already reaching for their wallet?
(Photo by ralphjbiker)

In Part 1 of this post, we got our arms around the concept that not [...]

The lines between big-budget and small-budget marketing are starting to blur. The notion that integrated marketing is just for the rich and famous is being turned on its head.

SEO, when executed correctly, creates a strong channel of long term traffic potential in search engines. While this will always be an asset to your business, it’s possible that other forms of traffic will be more valuable.

SEO enables search engine crawlers to read your content, helping them extract relevant keywords to give your site high ranks. Bear in mind, however, that your human readers look at the content with a different pair of eyes.