Clicksharp Marketing

Job seekers, or anyone seeking employment opportunities, are very active in search engines. With a little care, you can ensure they don’t use up part of your advertising budget.

There are a lot of people out there looking to research your business, market or industry. It’s a fact of life, but don’t let them empty your bank account in the process.

The internet marketing industry often separates SEO and SEM, implying that SEO itself is not a marketing strategy. But this is not the case — we’ll show a few examples of how SEO criteria dictate nuances of buying cycles and customer engagement.

This is Part 10 of a 10-part series entitled “10 Myths About SEO.” [...]

You may be tempted to choose your keywords and bid heavily without researching them first. Doing so creates inflation in the click microeconomy — it’s in the second tier where the real opportunities lie.

There was a time when you could stuff all your important keywords into the Meta Keywords tag of your home page, and you’d get good rankings in search engines. Times have changed.

The Meta Description tag is a one-two SEO punch: the jab is search engine rankings, but the uppercut is that this is one of your best tools to maximize clickthrough.

If content is the currency in SEO and SEM, then keywords are the loose change. So watch where you throw your loose change; it might be a wishing well.

Organic keyword research provides a variety of insights essential to your marketing campaigns. Often times, it’s the best way to qualify marketing ROI in a low-risk environment, before you’re ready for the main stage.

“There are certain people you call to do the jobs you won’t touch. What about those that could bankrupt you?”

“In the digital space, as in all marketing walks of life, the winners are often the ones who see value where everyone else overlooked.”