Clicksharp Marketing

The first time I ever heard the word Internet was in 1993. I was watching the news and the anchor invited viewers to provide feedback by “logging on to the Internet.”

Tuesday night’s debate between Barack Obama and John McCain presented America with a new contender. Are you ready for fast food to tip the election?

Too often in search engines, we don’t find what we’re looking for, and waste time in the process. Search is still far from perfect, and it’s up to advertisers to smooth the process.

(New York) Join us for the latest in the Taste of Technology small business series, “Beyond Websites and Email: How Social Media Can Grow Your Business”.

Job seekers, or anyone seeking employment opportunities, are very active in search engines. With a little care, you can ensure they don’t use up part of your advertising budget.

There are a lot of people out there looking to research your business, market or industry. It’s a fact of life, but don’t let them empty your bank account in the process.

The lines between big-budget and small-budget marketing are starting to blur. The notion that integrated marketing is just for the rich and famous is being turned on its head.

How small businesses can create, promote and optimize video content to add value to their overall marketing strategy.

To download this white paper in PDF format, please click here.
Major corporations awoke to the potential of web-based video a long time ago. Among the most popular channels on YouTube, one can find heavyweights of the [...]

Google Analytics is a free software tool that you can use to track traffic on your site. Find out how to use this valuable — and free — information to turn clicks into leads… and leads into customers.

Targeting a #1 ranking for a single keyword sets you up for SEO failure — better to cast a wide net and position your website content across the board.

You may be tempted to choose your keywords and bid heavily without researching them first. Doing so creates inflation in the click microeconomy — it’s in the second tier where the real opportunities lie.

There was a time when you could stuff all your important keywords into the Meta Keywords tag of your home page, and you’d get good rankings in search engines. Times have changed.

Google will now start tracking several search queries in a row, to compare the ultimate commercial behavior of the user. Attention business owners: warming all your leads en masse is cause for a celebration!

The Meta Description tag is a one-two SEO punch: the jab is search engine rankings, but the uppercut is that this is one of your best tools to maximize clickthrough.

Organic keyword research provides a variety of insights essential to your marketing campaigns. Often times, it’s the best way to qualify marketing ROI in a low-risk environment, before you’re ready for the main stage.