Clicksharp Marketing

“Make Your Website Work for You” - Expert panelists give tips on how to maximize and get the most out of your website. (Clicksharp Marketing)

When news breaks, how often do you Google it? Chances are, if you’re the type of person who likes to be informed: every time.

We work hard to use the right keywords that will attract the qualified visitors to our websites. We should also be using them to keep unqualified visitors at bay.

The internet marketing industry often separates SEO and SEM, implying that SEO itself is not a marketing strategy. But this is not the case — we’ll show a few examples of how SEO criteria dictate nuances of buying cycles and customer engagement.

This is Part 10 of a 10-part series entitled “10 Myths About SEO.” [...]

A variety of scenarios can drive bad clicks to your site. With a little attention to detail, you can nip these in the bud before they chew up your pay-per-click (PPC) marketing budget.

SEO, when executed correctly, creates a strong channel of long term traffic potential in search engines. While this will always be an asset to your business, it’s possible that other forms of traffic will be more valuable.

SEO enables search engine crawlers to read your content, helping them extract relevant keywords to give your site high ranks. Bear in mind, however, that your human readers look at the content with a different pair of eyes.

How small businesses can create, promote and optimize video content to add value to their overall marketing strategy.

To download this white paper in PDF format, please click here.
Major corporations awoke to the potential of web-based video a long time ago. Among the most popular channels on YouTube, one can find heavyweights of the [...]

Much of the SEO legwork reflects on-page criteria related to website content and its formatting. However, there are many off-page criteria to consider as well. Once your site has launched, the SEO work continues.

Some internet marketing firms will guarantee their clients #1 rankings for important keywords and phrases. It is critical to understand the distinction between a top ranking in organic search vs. paid search.

Thinking of buying your way to faster SEO success? Paid links are a very risky strategy to employ — Google took a major stance against paid links last year, and many in the SEO community are urging caution.

Traffic is a very easy metric to use when judging the efficacy of your SEO campaign. Unfortunately, as in life, few good things in SEO come easy. Here’s how to look beyond traffic for the REAL story.

Video is often the most engaging form of media; here’s how you can leverage this potential to create a promotional resource for your business with high upside.

Targeting a #1 ranking for a single keyword sets you up for SEO failure — better to cast a wide net and position your website content across the board.

You may be tempted to choose your keywords and bid heavily without researching them first. Doing so creates inflation in the click microeconomy — it’s in the second tier where the real opportunities lie.