Clicksharp Marketing

“Make Your Website Work for You” - Expert panelists give tips on how to maximize and get the most out of your website. (Clicksharp Marketing)

Job seekers, or anyone seeking employment opportunities, are very active in search engines. With a little care, you can ensure they don’t use up part of your advertising budget.

There are a lot of people out there looking to research your business, market or industry. It’s a fact of life, but don’t let them empty your bank account in the process.

There was a time when you could stuff all your important keywords into the Meta Keywords tag of your home page, and you’d get good rankings in search engines. Times have changed.

The Meta Description tag is a one-two SEO punch: the jab is search engine rankings, but the uppercut is that this is one of your best tools to maximize clickthrough.

Organic keyword research provides a variety of insights essential to your marketing campaigns. Often times, it’s the best way to qualify marketing ROI in a low-risk environment, before you’re ready for the main stage.

Organic keyword research provides a variety of insights essential to your marketing campaigns. One is that you shouldn’t put too much effort chasing rankings for your own company/brand names.

Link building — so essential, and yet so many options. All those SEO tactics are roads pointing in different directions. How do I know that the road I choose will pay off in the long run?

“Some pictures are worth 1,000 words. But who’s got time to sift through 1,000 words?”

“The number of people “just browsing” in search engines vastly outnumbers those walking up to the cash register. Therein lies your opportunity.”

“If only 10% of search engine queries are transactional in nature, what is the big deal with search engine marketing (SEM)?”

“Your ad campaign may not have worked the first time, but the growth potential of online marketing continues and the opportunities remain. Is it time to engage an expert for a followup effort?”

“Imagine you’re a clothing designer, and you want to show off your new fall collection — why rely on Google to point to one image, when you can have visitors see the whole series?”

Image search, still largely untapped as a target for good SEO, represents an opportunity for small businesses to leap right past larger competitors.

Saying “we are #1 in Google” connotes instant credibility. But #1 rankings are hard to come by. So what should you, the business owner, be looking at in addition to search engine rankings?