The internet marketing industry often separates SEO and SEM, implying that SEO itself is not a marketing strategy. But this is not the case — we’ll show a few examples of how SEO criteria dictate nuances of buying cycles and customer engagement.
This is Part 10 of a 10-part series entitled “10 Myths About SEO.” [...]
It’s time to evolve your marketing communications, and finally start that company blog. But how do you do it without devaluing your existing company website?
There’s a lot of buzz about “green” products, and at Clicksharp, we couldn’t agree more. It’s about time our consumer society underwent a paradigm shift, and understood that a world with unlimited resources is a mirage.
B2B marketing can be a little more ambiguous in the digital space. But the activities of marketing departments at corporations of all shapes and sizes indicate that B2B is following the patterns of B2C.
“With gas prices high, and showing no sign of returning to the levels we know and love, can we find some solace in the digital world?”
“It’s a business trip. And probably the kind of trip being taken by an ambitious, competitive, high energy “peak performer.” Much like these same travelers probably felt when lacing up a pair of Air Jordans back in 1985.”
“Your ad campaign may not have worked the first time, but the growth potential of online marketing continues and the opportunities remain. Is it time to engage an expert for a followup effort?”
It’s a slippery slope. That’s why Wikipedia has so many editors in the public at large. You won’t know if you don’t try…and a lot of smart marketers already have.
In the world of SEO, there is only one true currency, and that is content. And right now, compared to ad dollars, that content is relatively valuable. Sort of like the Euro in relation to the U.S. dollar.
But really, how many store managers would instinctively know which of their top sixteen savory snack brands to position on the front end of Aisle 2 during September? An entrepreneur can arrive at the same kind of insights, by leveraging local search on the Internet.
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