How small businesses can create, promote and optimize video content to add value to their overall marketing strategy.
To download this white paper in PDF format, please click here.
Major corporations awoke to the potential of web-based video a long time ago. Among the most popular channels on YouTube, one can find heavyweights of the [...]
Google Analytics is a free software tool that you can use to track traffic on your site. Find out how to use this valuable — and free — information to turn clicks into leads… and leads into customers.
The New York Marketing Meetup will be conducting a speaker series on Interactive Marketing and Legal Support, with Clicksharp Marketing among the featured presenters.
Organic keyword research provides a variety of insights essential to your marketing campaigns. Often times, it’s the best way to qualify marketing ROI in a low-risk environment, before you’re ready for the main stage.
Organic keyword research provides a variety of insights essential to your marketing campaigns. One is that you shouldn’t put too much effort chasing rankings for your own company/brand names.
Bounce rate will help you answer: Is my home page scaring people away? Am I attracting qualified traffic to my site? Do any of my marketing campaigns have a poor ROI?
Answering every question you ever wanted to know about your website is easier than you think. You might also find out one more reason why advertising online is such a smart idea.
Please visit Clicksharp’s YouTube channel for other instructional videos about internet marketing strategy.
“The analytics program will continue to generate intelligence in the interim — and it will do so with optimum cost-efficacy, because all it really costs is one person’s time to communicate the insights.”
A small business should not set up and run a website as a carbon copy of its offline business…the digital channel is by its nature a different medium, implying different customers and different methods of engagement.
What’s nice about using paid search advertising to promote your products and services is that programs like Google AdWords give you a vast amount of analytical insights and optimization tools. With a reasonable budget to get the campaign off the ground, its manager can cover it from every angle: well-chosen keywords, smartly written ads, [...]
Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested [...]
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