Clicksharp Marketing

Job seekers, or anyone seeking employment opportunities, are very active in search engines. With a little care, you can ensure they don’t use up part of your advertising budget.

There are a lot of people out there looking to research your business, market or industry. It’s a fact of life, but don’t let them empty your bank account in the process.

A variety of scenarios can drive bad clicks to your site. With a little attention to detail, you can nip these in the bud before they chew up your pay-per-click (PPC) marketing budget.

The lines between big-budget and small-budget marketing are starting to blur. The notion that integrated marketing is just for the rich and famous is being turned on its head.

Google Analytics is a free software tool that you can use to track traffic on your site. Find out how to use this valuable — and free — information to turn clicks into leads… and leads into customers.

Google will now start tracking several search queries in a row, to compare the ultimate commercial behavior of the user. Attention business owners: warming all your leads en masse is cause for a celebration!

By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.

There’s a possibility that your competitor may be out there clicking on your ads, ringing up charges on your account and killing your ad campaign’s ROI (return on investment). But is this really a threat to your digital marketing agenda?

Bounce rate will help you answer: Is my home page scaring people away? Am I attracting qualified traffic to my site? Do any of my marketing campaigns have a poor ROI?

“What if marketing could become as refined a science as dentistry?”

“For low-priced consumer goods, the pay-per-click bid system seems to work against small advertisers. While everyone else is watching from the sidelines, here’s what you can do to compete.”

“There are certain people you call to do the jobs you won’t touch. What about those that could bankrupt you?”

“In the digital space, as in all marketing walks of life, the winners are often the ones who see value where everyone else overlooked.”

“You may cut spending here and there, but if you’re about to cross out marketing programs, look before you leap. You may be throwing gasoline on the fire.”

“It’s a business trip. And probably the kind of trip being taken by an ambitious, competitive, high energy “peak performer.” Much like these same travelers probably felt when lacing up a pair of Air Jordans back in 1985.”