Email marketing has always worked very well. That’s precisely why you should make plans for new methods to engage consumers.
A lot of traditional marketers got their first taste of the digital side of their jobs in the email [...] Continue Reading…
It’s time to evolve your marketing communications, and finally start that company blog. But how do you do it without devaluing your existing company website?
I recently fielded a question which, I admit, I hadn’t considered before. My [...] Continue Reading…
There’s a lot of buzz about “green” products, and at Clicksharp, we couldn’t agree more. It’s about time our consumer society underwent a paradigm shift, and understood that a world with unlimited resources is a mirage.
Sometimes, in reacting [...] Continue Reading…
B2B marketing can be a little more ambiguous in the digital space. But the activities of marketing departments at corporations of all shapes and sizes indicate that B2B is following the patterns of B2C.
It’s hard to deny the [...] Continue Reading…
There’s a possibility that your competitor may be out there clicking on your ads, ringing up charges on your account and killing your ad campaign’s ROI (return on investment). But is this really a threat to your digital [...] Continue Reading…
A well-diversified business has different revenue streams with different profitability profiles. Is your marketing department flexible enough to mix and match?
An attorney friend was telling me this morning about how law firms are often presented with two opposing [...] Continue Reading…
This is the first post of a series called “Metrics That Matter” in which we’ll delve into the many facets of your website analytics data, and answer the questions of what’s really going on under the hood of your [...] Continue Reading…
It’s May 2008. Do you know where your jams are? Do they know where you are?
Admit it. One of the unique pleasures enjoyed by you, the seasoned marketing professional, is taking the insights gained during a [...] Continue Reading…
What if marketing could become as refined a science as dentistry?
You go to the dentist with a cavity, and unless you’re dealing with an underqualified individual, your chances of having the cavity fixed are at or near 100%. [...] Continue Reading…
Some pictures are worth 1,000 words. But who’s got time to sift through 1,000 words?
To client-side marketers and search engine optimizers (SEOs) alike, two words tend to speak the loudest: “top ranked.” As in, “we are the [...] Continue Reading…
With gas prices high, and showing no sign of returning to the levels we know and love, can we find some solace in the digital world?
Let’s step outside the cozy business-owner paradigm (does anyone else find it cozy in [...] Continue Reading…
For low-priced consumer goods, the pay-per-click bid system seems to work against small advertisers. While everyone else is watching from the sidelines, here’s what you can do to compete.
Someone recently approached me with a very reasonable concern about [...] Continue Reading…
There is a noticeable opportunity cost to not practicing sound online marketing. But how would someone know if they’re leaving money on the table?
It is easy to put up a website describing your company and the products or [...] Continue Reading…
The number of people “just browsing” in search engines vastly outnumbers those walking up to the cash register. Therein lies your opportunity.
In Part 1 of Spawning the next transactional query, we established that roughly one out of ten [...] Continue Reading…
If only 10% of search engine queries are transactional in nature, what is the big deal with search engine marketing (SEM)?
A recent study out of Penn State University has concluded that roughly 80% of search engine queries are informational [...] Continue Reading…
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