“Assuming a continued dedication by Yahoo to seeing its patent through (and similar inroads by its competition), usability experts will be a very well-fed group in 3-5 years’ time.”
Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested […]
2008 will be a big year for small businesses. With the further migration of the Web 2.0 vanguard into the mainstream, the playing field continues to level between you and your competitors pulling in $100m a year. Consider the engineers in Silicon Valley your trusted friends; how many people do you know who […]
2. At the start, aim for the long tail.
What do we mean by the long tail? This is a business development concept very germane to marketing in the evolutionary phase known as Web 2.0. In short, we’re learning that while your top handful of customers might generate an impressive share of revenues relative […]
1. Craft your e-marketing strategy as a by-product of your overarching corporate strategy.
Any smart entrepreneur knows that he or she must define a concise and relevant corporate strategy, and integrate it well into the company’s marketing communications.
When looking at digital marketing as part of the overall marketing plan, there can be a temptation to want […]
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