Archive for the 'Web Analytics' Category

Metrics That Matter: Organic Keywords - Part 3

June 15th, 2008

You know your business very well — sometimes too well. Beware the pitfalls of choosing the most obvious keywords to target for SEO and SEM campaigns.

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Metrics That Matter: Organic Keywords - Part 2

June 10th, 2008

Organic keyword research provides a variety of insights essential to your marketing campaigns. Often times, it’s the best way to qualify marketing ROI in a low-risk environment, before you’re ready for the main stage.

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Metrics That Matter: Organic Keywords - Part 1

June 7th, 2008

Organic keyword research provides a variety of insights essential to your marketing campaigns. One is that you shouldn’t put too much effort chasing rankings for your own company/brand names.

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Metrics That Matter: Bounce Rate

May 11th, 2008

Bounce rate will help you answer: Is my home page scaring people away? Am I attracting qualified traffic to my site? Do any of my marketing campaigns have a poor ROI?

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Overheard in the marketing department: “It’s good to be the king.”

May 6th, 2008

“What if marketing could become as refined a science as dentistry?”

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Video: Google Analytics for Business Intelligence

April 3rd, 2008

Answering every question you ever wanted to know about your website is easier than you think. You might also find out one more reason why advertising online is such a smart idea.

Please visit Clicksharp’s YouTube channel for other instructional videos about internet marketing strategy.

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Website analytics: drop your budgets with confidence

March 27th, 2008

“The analytics program will continue to generate intelligence in the interim — and it will do so with optimum cost-efficacy, because all it really costs is one person’s time to communicate the insights.”

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