Clicksharp Marketing

“Make Your Website Work for You” - Expert panelists give tips on how to maximize and get the most out of your website. (Clicksharp Marketing)

The first time I ever heard the word Internet was in 1993. I was watching the news and the anchor invited viewers to provide feedback by “logging on to the Internet.”

Google Analytics is a free software tool that you can use to track traffic on your site. Find out how to use this valuable — and free — information to turn clicks into leads… and leads into customers.

Traffic is a very easy metric to use when judging the efficacy of your SEO campaign. Unfortunately, as in life, few good things in SEO come easy. Here’s how to look beyond traffic for the REAL story.

The New York Marketing Meetup will be conducting a speaker series on Interactive Marketing and Legal Support, with Clicksharp Marketing among the featured presenters.

You know your business very well — sometimes too well. Beware the pitfalls of choosing the most obvious keywords to target for SEO and SEM campaigns.

Organic keyword research provides a variety of insights essential to your marketing campaigns. Often times, it’s the best way to qualify marketing ROI in a low-risk environment, before you’re ready for the main stage.

Organic keyword research provides a variety of insights essential to your marketing campaigns. One is that you shouldn’t put too much effort chasing rankings for your own company/brand names.

Bounce rate will help you answer: Is my home page scaring people away? Am I attracting qualified traffic to my site? Do any of my marketing campaigns have a poor ROI?

“What if marketing could become as refined a science as dentistry?”

Answering every question you ever wanted to know about your website is easier than you think. You might also find out one more reason why advertising online is such a smart idea.

Please visit Clicksharp’s YouTube channel for other instructional videos about internet marketing strategy.

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“The analytics program will continue to generate intelligence in the interim — and it will do so with optimum cost-efficacy, because all it really costs is one person’s time to communicate the insights.”