Metrics That Matter: Organic Keywords - Part 3
June 15th, 2008You know your business very well — sometimes too well. Beware the pitfalls of choosing the most obvious keywords to target for SEO and SEM campaigns.
You know your business very well — sometimes too well. Beware the pitfalls of choosing the most obvious keywords to target for SEO and SEM campaigns.
Organic keyword research provides a variety of insights essential to your marketing campaigns. Often times, it’s the best way to qualify marketing ROI in a low-risk environment, before you’re ready for the main stage.
Organic keyword research provides a variety of insights essential to your marketing campaigns. One is that you shouldn’t put too much effort chasing rankings for your own company/brand names.
Bounce rate will help you answer: Is my home page scaring people away? Am I attracting qualified traffic to my site? Do any of my marketing campaigns have a poor ROI?
“What if marketing could become as refined a science as dentistry?”
Answering every question you ever wanted to know about your website is easier than you think. You might also find out one more reason why advertising online is such a smart idea.
Please visit Clicksharp’s YouTube channel for other instructional videos about internet marketing strategy.
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“The analytics program will continue to generate intelligence in the interim — and it will do so with optimum cost-efficacy, because all it really costs is one person’s time to communicate the insights.”