Archive for the 'Viral marketing' Category

Moving pictures help move product

January 18th, 2008

A lot of blogs (including Clicksharp) will embed YouTube videos to add value to their text and image based content, bypassing the YouTube interface and retaining control over the presentation of their material…

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Post-viral euphoria and the human response

January 16th, 2008

Social media works in funny ways. Often times, you’ll know when some shred of your content strikes a viral nerve, because you’ll wake up, check your website analytics data…and see a 1000% leap in your traffic.
Behold this recent illustration by Elliance:

Assume that each of the four inputs (press release, blog posting, link bait, and […]

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Promoting A Film Festival For The Long Tail: A Digital Marketing Case Study

January 13th, 2008

Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested […]

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