Archive for the 'Usability' Category

Usability: from caviar to sliced bread in just a few years?

March 5th, 2008

“Assuming a continued dedication by Yahoo to seeing its patent through (and similar inroads by its competition), usability experts will be a very well-fed group in 3-5 years’ time.”

Share this post on: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • Slashdot
  • StumbleUpon
  • Facebook
  • Google
  • Live
  • Sphinn
  • Ma.gnolia

Drive paid search ad conversion with basic usability principles

January 24th, 2008

What’s nice about using paid search advertising to promote your products and services is that programs like Google AdWords give you a vast amount of analytical insights and optimization tools. With a reasonable budget to get the campaign off the ground, its manager can cover it from every angle: well-chosen keywords, smartly written ads, […]

Share this post on: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • Slashdot
  • StumbleUpon
  • Facebook
  • Google
  • Live
  • Sphinn
  • Ma.gnolia

Promoting A Film Festival For The Long Tail: A Digital Marketing Case Study

January 13th, 2008

Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested […]

Share this post on: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • Slashdot
  • StumbleUpon
  • Facebook
  • Google
  • Live
  • Sphinn
  • Ma.gnolia

Marketing in 2008 - turn over a new leaf

December 14th, 2007

2008 will be a big year for small businesses. With the further migration of the Web 2.0 vanguard into the mainstream, the playing field continues to level between you and your competitors pulling in $100m a year. Consider the engineers in Silicon Valley your trusted friends; how many people do you know who […]

Share this post on: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • Slashdot
  • StumbleUpon
  • Facebook
  • Google
  • Live
  • Sphinn
  • Ma.gnolia