Clicksharp Marketing

“The number of people “just browsing” in search engines vastly outnumbers those walking up to the cash register. Therein lies your opportunity.”

“For 20 million people (and more and more each day), LinkedIn is the new business card. Take some time to make it look right — and making it easy for people to access will pay off in the long run.”

“Imagine you’re a clothing designer, and you want to show off your new fall collection — why rely on Google to point to one image, when you can have visitors see the whole series?”

It’s a slippery slope. That’s why Wikipedia has so many editors in the public at large. You won’t know if you don’t try…and a lot of smart marketers already have.

This is a clear indication number of tactics which used to work are either dying or already dead. But in light of these trends, which approaches will work better in 2008?

For a safe bet on the next medium of comprehensive marketing efficacy to both businesses and consumers, it’s hard to beat the search engine.

A lot of blogs (including Clicksharp) will embed YouTube videos to add value to their text and image based content, bypassing the YouTube interface and retaining control over the presentation of their material…

Social media works in funny ways. Often times, you’ll know when some shred of your content strikes a viral nerve, because you’ll wake up, check your website analytics data…and see a 1000% leap in your traffic.
Behold this recent illustration by Elliance:

Assume that each of the four inputs (press release, blog posting, link bait, and […]

Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested […]

“According to eMarketer, the number of U.S. adults participating in social networks will grow to 69 million people in 2008 (a 21% increase over 2007)…businesses which invest in this innovative form of interactive marketing have a much better chance at success.”

I recently had a discussion with a client about the finer points of Clicksharp Marketing’s elements of a comprehensive internet marketing campaign, citing blogs as the most powerful of all the social media. (Sorry, Youtube and Facebook — I suppose in this day and age, words still have more power to change the world than […]

In Part 1 (“Push vs. Pull: Internet shoving match, or marketing tug-of-war?”), we discussed push vs. pull strategies in the context of traditional marketing theory. The next question is, which digital marketing resources apply? Here are some examples.
For a PUSH strategy:

Email marketing. Using email, you effectively sidestep a lot of the filters that […]

If you’re just getting started as a blogger, there’s some unfortunate news you ought to be aware of. Even though you may spend thirty minutes to an hour each day developing snappy blog content riddled with articulate witticisms and eloquent insight… it’s possible that a lot of your readers will only skim the content, […]

Last month, Kristin Edelhauser Chessman wrote a story on Entrepreneur.com entitled “If They Could Turn Back Time” in which a handful of successful entrepreneurs are profiled, and asked what they would have done differently if they could start over.
Notice that three of them — Perfume Bay, Carmelized Productions and NewCondosOnline.com — wished they’d put more […]

I recently had a conversation with a client which illuminated an emerging negative trend in social media marketing: what happens when someone writes something bad about you?
Let’s take it from the top. Local directories, product review sites, and the like (some common examples: Citysearch, Yelp) all have evolved–and continue to evolve–sophisticated forum-based dialogue mechanisms […]