Clicksharp Marketing

Attention all owners and marketing executives of small businesses: Google likes you. They even shared this secret with the U.S. House of Representatives’ Small Business Committee.

By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.

A well-diversified business has different revenue streams with different profitability profiles. Is your marketing department flexible enough to mix and match?

“For low-priced consumer goods, the pay-per-click bid system seems to work against small advertisers. While everyone else is watching from the sidelines, here’s what you can do to compete.”

“For 20 million people (and more and more each day), LinkedIn is the new business card. Take some time to make it look right — and making it easy for people to access will pay off in the long run.”

“More so than traditional marketing, these practices allow for real time insight and reporting to allow for quicker decision-making. Reactive management has never been easier!”

If you’re looking for ways on how to effectively get more customers and boost your profits, this is a workshop that you need to attend.

The concurrent top placement in organic and paid search results creates a synergistic appeal which makes users more likely to click on either link…as if the pairing generates an additional dose of authority for your website.

There are many reasons why listing your site in a directory is a poor investment, but here are the three most relevant to the small business marketing budget…

A small business should not set up and run a website as a carbon copy of its offline business…the digital channel is by its nature a different medium, implying different customers and different methods of engagement.

A lot of small business owners have tried advertising on Google, only to find out that they were throwing money away. With a fundamental understanding of the search engine ad model, and an appreciation of the opportunity provided by advertising in digital channels, you are almost certain to do better the second time around.

Coming […]

Just because online marketing requires a certain kind of expertise not always congruent to traditional marketing, that doesn’t mean we should abandon the basics!

Measurability, scalability, momentum, competitive insight. These four points begin to explain how a small business can leverage its risk for marketing success, even with a much smaller margin of error than its larger competition.

…there is an implied impact on mobile search. You might ask, well how many people are really that lazy? For the answer, pick up your cell phone and try inputting a business name and address into a blank message.

For a safe bet on the next medium of comprehensive marketing efficacy to both businesses and consumers, it’s hard to beat the search engine.