Clicksharp Marketing

The Meta Description tag is a one-two SEO punch: the jab is search engine rankings, but the uppercut is that this is one of your best tools to maximize clickthrough.

If content is the currency in SEO and SEM, then keywords are the loose change. So watch where you throw your loose change; it might be a wishing well.

You know your business very well — sometimes too well. Beware the pitfalls of choosing the most obvious keywords to target for SEO and SEM campaigns.

Organic keyword research provides a variety of insights essential to your marketing campaigns. Often times, it’s the best way to qualify marketing ROI in a low-risk environment, before you’re ready for the main stage.

Organic keyword research provides a variety of insights essential to your marketing campaigns. One is that you shouldn’t put too much effort chasing rankings for your own company/brand names.

Link building — so essential, and yet so many options. All those SEO tactics are roads pointing in different directions. How do I know that the road I choose will pay off in the long run?

“Some pictures are worth 1,000 words. But who’s got time to sift through 1,000 words?”

“There is a noticeable opportunity cost to not practicing sound online marketing. But how would someone know if they’re leaving money on the table?”

“The number of people “just browsing” in search engines vastly outnumbers those walking up to the cash register. Therein lies your opportunity.”

“Your ad campaign may not have worked the first time, but the growth potential of online marketing continues and the opportunities remain. Is it time to engage an expert for a followup effort?”

Image search, still largely untapped as a target for good SEO, represents an opportunity for small businesses to leap right past larger competitors.

Saying “we are #1 in Google” connotes instant credibility. But #1 rankings are hard to come by. So what should you, the business owner, be looking at in addition to search engine rankings?

“Assuming a continued dedication by Yahoo to seeing its patent through (and similar inroads by its competition), usability experts will be a very well-fed group in 3-5 years’ time.”

In the world of SEO, there is only one true currency, and that is content. And right now, compared to ad dollars, that content is relatively valuable. Sort of like the Euro in relation to the U.S. dollar.

This is a clear indication number of tactics which used to work are either dying or already dead. But in light of these trends, which approaches will work better in 2008?