Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested [...]
Once upon a time, a wise contemporary American made a bold proposition: let’s make November 7th a national holiday.
Why November 7th? Because on this date, the average American will have worked as many hours as his or her European counterpart works in an entire calendar year. That’s a solid 15% more time spent on the [...]
This SEM Strategy Matrix (published by Elliance, pictured below) is a useful tool for matching the elements of a good digital marketing campaign with the appropriate methods of execution:
Notice how SEO (search engine optimization) is the tactic most broadly applicable across all marketing goals? This is particularly impactful for small businesses, who have nothing [...]
2008 will be a big year for small businesses. With the further migration of the Web 2.0 vanguard into the mainstream, the playing field continues to level between you and your competitors pulling in $100m a year. Consider the engineers in Silicon Valley your trusted friends; how many people do you know who [...]
I was thinking how it had been a while since I’d written a post about local search. Then I read about a recent survey by Search Engine Land about the rise of mobile search and decided that for a small business, they really are one and the same. How can this be? [...]
A recent report published by eMarketer summarizes the findings of a survey of 600+ marketing executives run by Anderson Analytics.
Choosing from a wide range of marketing trends which included viral campaigns, innovative branding, new media and green marketing, the first and second most important marketing trends are Marketing Basics and SEO (Search Engine Optimization).
Or, to [...]
In Part 1 (“Push vs. Pull: Internet shoving match, or marketing tug-of-war?”), we discussed push vs. pull strategies in the context of traditional marketing theory. The next question is, which digital marketing resources apply? Here are some examples.
For a PUSH strategy:
Email marketing. Using email, you effectively sidestep a lot of the filters that [...]
Last month, Kristin Edelhauser Chessman wrote a story on Entrepreneur.com entitled “If They Could Turn Back Time” in which a handful of successful entrepreneurs are profiled, and asked what they would have done differently if they could start over.
Notice that three of them — Perfume Bay, Carmelized Productions and NewCondosOnline.com — wished they’d put more [...]
Recently, I took on a client who is looking for a new approach to selling a product whose sales have flattened. (Sound familiar?) Her product is a cookbook full of healthy recipes geared toward diabetics; her question was, how is a blog likely to help her generate sales?
Two sentences into my reply, I [...]
I recently had a conversation with a client which illuminated an emerging negative trend in social media marketing: what happens when someone writes something bad about you?
Let’s take it from the top. Local directories, product review sites, and the like (some common examples: Citysearch, Yelp) all have evolved–and continue to evolve–sophisticated forum-based dialogue mechanisms [...]
Or, pay him or her a lavish salary. Either way, the market researcher is you.
Before now, we’ve never seen such powerful web-based research instruments freely and openly available to the general public. A generation ago, even at the big firms, you’d send people to sift through garbage looking for brand names on used [...]
If you’ve been following Small Is Beautiful, maybe you saw Matt McGee’s post on October 4 entitled Which Google Products Should a Small Business Use?
It’s a worthwhile read — here’s where you learn that Google is offering your growing business much more than just those little text ads. And what’s more, these resources are [...]
Small business owners, startup business plan writers, and all entrepreneurs — please do yourselves a favor and sign up for the small business newsletter put out by Search Engine Land:
“Small Is Beautiful is for the millions of small businesses that have to compete against larger, often better staffed and funded rivals for top positions in [...]
3. Learn how search engines work
As internet users move up the adoption curve, they become familiar with new technologies — but search has been around since the beginning, and continues to be a primary vehicle to get in front of the most people. Researchers disagree on the exact market shares of the major search [...]
2. At the start, aim for the long tail.
What do we mean by the long tail? This is a business development concept very germane to marketing in the evolutionary phase known as Web 2.0. In short, we’re learning that while your top handful of customers might generate an impressive share of revenues relative [...]
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