Clicksharp Marketing

“If only 10% of search engine queries are transactional in nature, what is the big deal with search engine marketing (SEM)?”

“There are certain people you call to do the jobs you won’t touch. What about those that could bankrupt you?”

Answering every question you ever wanted to know about your website is easier than you think. You might also find out one more reason why advertising online is such a smart idea.

Please visit Clicksharp’s YouTube channel for other instructional videos about internet marketing strategy.

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“In the digital space, as in all marketing walks of life, the winners are often the ones who see value where everyone else overlooked.”

“You may cut spending here and there, but if you’re about to cross out marketing programs, look before you leap. You may be throwing gasoline on the fire.”

Image search, still largely untapped as a target for good SEO, represents an opportunity for small businesses to leap right past larger competitors.

“Assuming a continued dedication by Yahoo to seeing its patent through (and similar inroads by its competition), usability experts will be a very well-fed group in 3-5 years’ time.”

It’s a slippery slope. That’s why Wikipedia has so many editors in the public at large. You won’t know if you don’t try…and a lot of smart marketers already have.

The concurrent top placement in organic and paid search results creates a synergistic appeal which makes users more likely to click on either link…as if the pairing generates an additional dose of authority for your website.

A lot of small business owners have tried advertising on Google, only to find out that they were throwing money away. With a fundamental understanding of the search engine ad model, and an appreciation of the opportunity provided by advertising in digital channels, you are almost certain to do better the second time around.

Coming [...]

Just because online marketing requires a certain kind of expertise not always congruent to traditional marketing, that doesn’t mean we should abandon the basics!

Measurability, scalability, momentum, competitive insight. These four points begin to explain how a small business can leverage its risk for marketing success, even with a much smaller margin of error than its larger competition.

For a safe bet on the next medium of comprehensive marketing efficacy to both businesses and consumers, it’s hard to beat the search engine.

Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested [...]

Once upon a time, a wise contemporary American made a bold proposition: let’s make November 7th a national holiday.
Why November 7th?  Because on this date, the average American will have worked as many hours as his or her European counterpart works in an entire calendar year.  That’s a solid 15% more time spent on the [...]