Clicksharp Marketing

Google will now start tracking several search queries in a row, to compare the ultimate commercial behavior of the user. Attention business owners: warming all your leads en masse is cause for a celebration!

Attention all owners and marketing executives of small businesses: Google likes you. They even shared this secret with the U.S. House of Representatives’ Small Business Committee.

By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.

There’s a possibility that your competitor may be out there clicking on your ads, ringing up charges on your account and killing your ad campaign’s ROI (return on investment). But is this really a threat to your digital marketing agenda?

“For low-priced consumer goods, the pay-per-click bid system seems to work against small advertisers. While everyone else is watching from the sidelines, here’s what you can do to compete.”

“The number of people “just browsing” in search engines vastly outnumbers those walking up to the cash register. Therein lies your opportunity.”

“There are certain people you call to do the jobs you won’t touch. What about those that could bankrupt you?”

“In the digital space, as in all marketing walks of life, the winners are often the ones who see value where everyone else overlooked.”

“Your ad campaign may not have worked the first time, but the growth potential of online marketing continues and the opportunities remain. Is it time to engage an expert for a followup effort?”

Image search, still largely untapped as a target for good SEO, represents an opportunity for small businesses to leap right past larger competitors.

“Assuming a continued dedication by Yahoo to seeing its patent through (and similar inroads by its competition), usability experts will be a very well-fed group in 3-5 years’ time.”

It’s a slippery slope. That’s why Wikipedia has so many editors in the public at large. You won’t know if you don’t try…and a lot of smart marketers already have.

In the world of SEO, there is only one true currency, and that is content. And right now, compared to ad dollars, that content is relatively valuable. Sort of like the Euro in relation to the U.S. dollar.

This is a clear indication number of tactics which used to work are either dying or already dead. But in light of these trends, which approaches will work better in 2008?

The concurrent top placement in organic and paid search results creates a synergistic appeal which makes users more likely to click on either link…as if the pairing generates an additional dose of authority for your website.