In Part 1 (“Push vs. Pull: Internet shoving match, or marketing tug-of-war?”), we discussed push vs. pull strategies in the context of traditional marketing theory. The next question is, which digital marketing resources apply? Here are some examples.
For a PUSH strategy:
Email marketing. Using email, you effectively sidestep a lot of the filters that [...]
Every marketing initiative is, at its foundation, either a push or a pull. (What is the difference?) Campaigns may feature a healthy dose of each, but if you boil every move down to its nature, it does one of two things:
It PUSHES your product in front of its target market.
Perhaps the most famous [...]
Or, pay him or her a lavish salary. Either way, the market researcher is you.
Before now, we’ve never seen such powerful web-based research instruments freely and openly available to the general public. A generation ago, even at the big firms, you’d send people to sift through garbage looking for brand names on used [...]
1. Craft your e-marketing strategy as a by-product of your overarching corporate strategy.
Any smart entrepreneur knows that he or she must define a concise and relevant corporate strategy, and integrate it well into the company’s marketing communications.
When looking at digital marketing as part of the overall marketing plan, there can be a temptation to want [...]
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