“It’s a business trip. And probably the kind of trip being taken by an ambitious, competitive, high energy “peak performer.” Much like these same travelers probably felt when lacing up a pair of Air Jordans back in 1985.”
If you’re looking for ways on how to effectively get more customers and boost your profits, this is a workshop that you need to attend.
The concurrent top placement in organic and paid search results creates a synergistic appeal which makes users more likely to click on either link…as if the pairing generates an additional dose of authority for your website.
A small business should not set up and run a website as a carbon copy of its offline business…the digital channel is by its nature a different medium, implying different customers and different methods of engagement.
A lot of small business owners have tried advertising on Google, only to find out that they were throwing money away. With a fundamental understanding of the search engine ad model, and an appreciation of the opportunity provided by advertising in digital channels, you are almost certain to do better the second time around.
Coming [...]
With several internet channels reaching near-ubiquity and others growing very rapidly, it’s almost impossible that your content won’t cross one of these channels sooner or later.
Just because online marketing requires a certain kind of expertise not always congruent to traditional marketing, that doesn’t mean we should abandon the basics!
But really, how many store managers would instinctively know which of their top sixteen savory snack brands to position on the front end of Aisle 2 during September? An entrepreneur can arrive at the same kind of insights, by leveraging local search on the Internet.
Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested [...]
Once upon a time, a wise contemporary American made a bold proposition: let’s make November 7th a national holiday.
Why November 7th? Because on this date, the average American will have worked as many hours as his or her European counterpart works in an entire calendar year. That’s a solid 15% more time spent on the [...]
“According to eMarketer, the number of U.S. adults participating in social networks will grow to 69 million people in 2008 (a 21% increase over 2007)…businesses which invest in this innovative form of interactive marketing have a much better chance at success.”
I recently had a discussion with a client about the finer points of Clicksharp Marketing’s elements of a comprehensive internet marketing campaign, citing blogs as the most powerful of all the social media. (Sorry, Youtube and Facebook — I suppose in this day and age, words still have more power to change the world than [...]
According to a recent observation by Trend Central’s Intelligence Group, a new concept is beginning to emerge in the digital marketing space. You’ll start to see a lot of “blog bars” in 2008, defined in the article as “computer terminals which give the public the ability to post in real time and on location.”
Time [...]
A recent report published by eMarketer summarizes the findings of a survey of 600+ marketing executives run by Anderson Analytics.
Choosing from a wide range of marketing trends which included viral campaigns, innovative branding, new media and green marketing, the first and second most important marketing trends are Marketing Basics and SEO (Search Engine Optimization).
Or, to [...]
In Part 1 (“Push vs. Pull: Internet shoving match, or marketing tug-of-war?”), we discussed push vs. pull strategies in the context of traditional marketing theory. The next question is, which digital marketing resources apply? Here are some examples.
For a PUSH strategy:
Email marketing. Using email, you effectively sidestep a lot of the filters that [...]
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