Archive for the 'Marketing Theory' Category

Circumstantial Profit: Playing Superhero to the Customer in Distress

May 27th, 2008

By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.

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Email Marketing - When “No” Means “No Way In Hell”

May 25th, 2008

Email marketing has always worked very well. That’s precisely why you should make plans for new methods to engage consumers.

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Talk “green” marketing until you’re blue in the face!

May 21st, 2008

There’s a lot of buzz about “green” products, and at Clicksharp, we couldn’t agree more. It’s about time our consumer society underwent a paradigm shift, and understood that a world with unlimited resources is a mirage.

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2B or not 2B like B2C

May 20th, 2008

B2B marketing can be a little more ambiguous in the digital space. But the activities of marketing departments at corporations of all shapes and sizes indicate that B2B is following the patterns of B2C.

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Volumes and Profits: The Yin & Yang of Marketing

May 13th, 2008

A well-diversified business has different revenue streams with different profitability profiles. Is your marketing department flexible enough to mix and match?

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Hawaiian-style micromarketing: a case study of jams shorts

May 9th, 2008

“It’s May 2008. Do you know where your jams are? Do they know where you are?”

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Overheard in the marketing department: “It’s good to be the king.”

May 6th, 2008

“What if marketing could become as refined a science as dentistry?”

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Microclickonomics: justifying paid search advertising for low-priced items

April 28th, 2008

“For low-priced consumer goods, the pay-per-click bid system seems to work against small advertisers. While everyone else is watching from the sidelines, here’s what you can do to compete.”

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Keeping your blog’s feet on the ground

April 16th, 2008

“A successful blog about your business can be profitable — but first needs strong roots tied to your corporate strategy.”

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Professor Apple’s latest lecture: iTunes and Long Tail economics.

April 7th, 2008

As the mantra goes, “the customer is always right.” More and more often, “the customer gets their way.”

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Spring break and smart bidding: two ways to steer clear of all the noise.

April 1st, 2008

“In the digital space, as in all marketing walks of life, the winners are often the ones who see value where everyone else overlooked.”

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…Just don’t drop your budget to zero.

March 31st, 2008

“You may cut spending here and there, but if you’re about to cross out marketing programs, look before you leap. You may be throwing gasoline on the fire.”

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Travel and sneakers, together at last.

March 21st, 2008

“It’s a business trip. And probably the kind of trip being taken by an ambitious, competitive, high energy “peak performer.” Much like these same travelers probably felt when lacing up a pair of Air Jordans back in 1985.”

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Marketing Roundtable Workshop - How to effectively market your business online and offline

February 29th, 2008

If you’re looking for ways on how to effectively get more customers and boost your profits, this is a workshop that you need to attend.

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Is SEO really marketing, or just the opposite of advertising?

February 20th, 2008

The concurrent top placement in organic and paid search results creates a synergistic appeal which makes users more likely to click on either link…as if the pairing generates an additional dose of authority for your website.

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