Archive for the 'Marketing Theory' Category
May 27th, 2008
By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.
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Local search, Marketing Theory, Pay-per-click advertising, SEM, Small business | No Comments
May 25th, 2008
Email marketing has always worked very well. That’s precisely why you should make plans for new methods to engage consumers.
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Marketing Theory | No Comments
May 21st, 2008
There’s a lot of buzz about “green” products, and at Clicksharp, we couldn’t agree more. It’s about time our consumer society underwent a paradigm shift, and understood that a world with unlimited resources is a mirage.
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Marketing Theory | No Comments
May 20th, 2008
B2B marketing can be a little more ambiguous in the digital space. But the activities of marketing departments at corporations of all shapes and sizes indicate that B2B is following the patterns of B2C.
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Marketing Theory | No Comments
May 13th, 2008
A well-diversified business has different revenue streams with different profitability profiles. Is your marketing department flexible enough to mix and match?
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Marketing Theory, Small business | No Comments
May 9th, 2008
“It’s May 2008. Do you know where your jams are? Do they know where you are?”
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Marketing Theory | No Comments
May 6th, 2008
“What if marketing could become as refined a science as dentistry?”
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Marketing Theory, Web Analytics | No Comments
April 28th, 2008
“For low-priced consumer goods, the pay-per-click bid system seems to work against small advertisers. While everyone else is watching from the sidelines, here’s what you can do to compete.”
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Marketing Theory, Pay-per-click advertising, SEM, Small business | No Comments
April 16th, 2008
“A successful blog about your business can be profitable — but first needs strong roots tied to your corporate strategy.”
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Blogging, Copy writing, Marketing Theory | No Comments
April 7th, 2008
As the mantra goes, “the customer is always right.” More and more often, “the customer gets their way.”
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Marketing Theory | No Comments
April 1st, 2008
“In the digital space, as in all marketing walks of life, the winners are often the ones who see value where everyone else overlooked.”
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Marketing Theory, Pay-per-click advertising, SEM | No Comments
March 31st, 2008
“You may cut spending here and there, but if you’re about to cross out marketing programs, look before you leap. You may be throwing gasoline on the fire.”
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Marketing Theory, SEM | No Comments
March 21st, 2008
“It’s a business trip. And probably the kind of trip being taken by an ambitious, competitive, high energy “peak performer.” Much like these same travelers probably felt when lacing up a pair of Air Jordans back in 1985.”
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Marketing Theory | No Comments
February 29th, 2008
If you’re looking for ways on how to effectively get more customers and boost your profits, this is a workshop that you need to attend.
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Marketing Theory, Small business | No Comments
February 20th, 2008
The concurrent top placement in organic and paid search results creates a synergistic appeal which makes users more likely to click on either link…as if the pairing generates an additional dose of authority for your website.
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Marketing Theory, Pay-per-click advertising, SEM, SEO, Small business | No Comments