Clicksharp Marketing

By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.

“There is a noticeable opportunity cost to not practicing sound online marketing. But how would someone know if they’re leaving money on the table?”

“The number of people “just browsing” in search engines vastly outnumbers those walking up to the cash register. Therein lies your opportunity.”

Just because online marketing requires a certain kind of expertise not always congruent to traditional marketing, that doesn’t mean we should abandon the basics!

…there is an implied impact on mobile search. You might ask, well how many people are really that lazy? For the answer, pick up your cell phone and try inputting a business name and address into a blank message.

For a safe bet on the next medium of comprehensive marketing efficacy to both businesses and consumers, it’s hard to beat the search engine.

But really, how many store managers would instinctively know which of their top sixteen savory snack brands to position on the front end of Aisle 2 during September? An entrepreneur can arrive at the same kind of insights, by leveraging local search on the Internet.

I was thinking how it had been a while since I’d written a post about local search. Then I read about a recent survey by Search Engine Land about the rise of mobile search and decided that for a small business, they really are one and the same. How can this be? […]

I recently had a conversation with a client which illuminated an emerging negative trend in social media marketing: what happens when someone writes something bad about you?
Let’s take it from the top. Local directories, product review sites, and the like (some common examples: Citysearch, Yelp) all have evolved–and continue to evolve–sophisticated forum-based dialogue mechanisms […]

If you’ve been following Small Is Beautiful, maybe you saw Matt McGee’s post on October 4 entitled Which Google Products Should a Small Business Use?
It’s a worthwhile read — here’s where you learn that Google is offering your growing business much more than just those little text ads. And what’s more, these resources are […]

Small business owners, startup business plan writers, and all entrepreneurs — please do yourselves a favor and sign up for the small business newsletter put out by Search Engine Land:
“Small Is Beautiful is for the millions of small businesses that have to compete against larger, often better staffed and funded rivals for top positions in […]

2. At the start, aim for the long tail.
What do we mean by the long tail? This is a business development concept very germane to marketing in the evolutionary phase known as Web 2.0. In short, we’re learning that while your top handful of customers might generate an impressive share of revenues relative […]

“Many companies tend to treat their websites like fancy brochures instead of in-your-face marketing tools. (AdWords entrepreneur Mark) Vurnum’s approach, by contrast, is straight out of Direct Marketing 101.”
<From Business 2.0 editor-at-large Paul Sloan, entitled “Turning search into sales.”>
Look closely, small business owners. You may not be surprised to know that Google AdWords […]