The public’s view of the reliability and accuracy of web content has tumbled of late. So if half the content is good and half is bad, now’s a good time to mark your territory: which side do you want to play on?
“A successful blog about your business can be profitable — but first needs strong roots tied to your corporate strategy.”
“Marketing, like anything else, is not worth sacrificing one’s health.”
In the world of SEO, there is only one true currency, and that is content. And right now, compared to ad dollars, that content is relatively valuable. Sort of like the Euro in relation to the U.S. dollar.
A recent report published by eMarketer summarizes the findings of a survey of 600+ marketing executives run by Anderson Analytics.
Choosing from a wide range of marketing trends which included viral campaigns, innovative branding, new media and green marketing, the first and second most important marketing trends are Marketing Basics and SEO (Search Engine Optimization).
Or, to […]
If you’re just getting started as a blogger, there’s some unfortunate news you ought to be aware of. Even though you may spend thirty minutes to an hour each day developing snappy blog content riddled with articulate witticisms and eloquent insight… it’s possible that a lot of your readers will only skim the content, […]
Recently, I took on a client who is looking for a new approach to selling a product whose sales have flattened. (Sound familiar?) Her product is a cookbook full of healthy recipes geared toward diabetics; her question was, how is a blog likely to help her generate sales?
Two sentences into my reply, I […]
We’re going to take another look at Pat Doyle’s genius article “23 Great Ideas For Blog Posts” and dissect another recommendation in detail:
6. Tell why or how you first got interested in this topic.
For the sake of this blog’s ongoing discussion, we’ll define “topic” as your small business’ niche in the marketplace.
It doesn’t really matter […]
Commonly we think of social media as the kind of sites where you fill out a profile, revealing information about yourself or your business, in an effort to weed out a potentially meaningful and productive connection. That’s how we have entrepreneur groups on Facebook, consumer evangelist groups on Myspace, and hiring frenzies on LinkedIn.
Then […]
4. Write!
The adage that applies best on the web today is a simple one - “content is king.” SearchEngineWatch.com’s Mark Jackson has written an article entitled “The Golden Rule of SEO” which hits the nail right on the head.
One of the biggest challenges to search engines’ value proposition is their perception as a reliable […]
3. Learn how search engines work
As internet users move up the adoption curve, they become familiar with new technologies — but search has been around since the beginning, and continues to be a primary vehicle to get in front of the most people. Researchers disagree on the exact market shares of the major search […]
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