If you’re just getting started as a blogger, there’s some unfortunate news you ought to be aware of. Even though you may spend thirty minutes to an hour each day developing snappy blog content riddled with articulate witticisms and eloquent insight… it’s possible that a lot of your readers will only skim the content, […]
Recently, I took on a client who is looking for a new approach to selling a product whose sales have flattened. (Sound familiar?) Her product is a cookbook full of healthy recipes geared toward diabetics; her question was, how is a blog likely to help her generate sales?
Two sentences into my reply, I […]
We’re going to take another look at Pat Doyle’s genius article “23 Great Ideas For Blog Posts” and dissect another recommendation in detail:
6. Tell why or how you first got interested in this topic.
For the sake of this blog’s ongoing discussion, we’ll define “topic” as your small business’ niche in the marketplace.
It doesn’t really matter […]
People vary in terms of writing style as well as their comfort zone with writing in general, but we all do it. And it’s a safe bet that whether they like writing or not, no business owner got anywhere without having to communicate in writing at some point or another. Hence we’re all […]
By now it’s no secret that writing a blog (and keeping it lively by continuously adding fresh content) is one of the best ways to generate visitors to your web site. This is no ordinary site traffic.
A high proportion of visitors to your blog are likely to be opted-in, having signed up for email […]
4. Write!
The adage that applies best on the web today is a simple one - “content is king.” SearchEngineWatch.com’s Mark Jackson has written an article entitled “The Golden Rule of SEO” which hits the nail right on the head.
One of the biggest challenges to search engines’ value proposition is their perception as a reliable […]
 |
 |
