Clicksharp Marketing

The Meta Description tag is a one-two SEO punch: the jab is search engine rankings, but the uppercut is that this is one of your best tools to maximize clickthrough.

If content is the currency in SEO and SEM, then keywords are the loose change. So watch where you throw your loose change; it might be a wishing well.

Attention all owners and marketing executives of small businesses: Google likes you. They even shared this secret with the U.S. House of Representatives’ Small Business Committee.

You know your business very well — sometimes too well. Beware the pitfalls of choosing the most obvious keywords to target for SEO and SEM campaigns.

Organic keyword research provides a variety of insights essential to your marketing campaigns. Often times, it’s the best way to qualify marketing ROI in a low-risk environment, before you’re ready for the main stage.

Organic keyword research provides a variety of insights essential to your marketing campaigns. One is that you shouldn’t put too much effort chasing rankings for your own company/brand names.

The public’s view of the reliability and accuracy of web content has tumbled of late. So if half the content is good and half is bad, now’s a good time to mark your territory: which side do you want to play on?