Clicksharp Marketing

“You may cut spending here and there, but if you’re about to cross out marketing programs, look before you leap. You may be throwing gasoline on the fire.”

“The analytics program will continue to generate intelligence in the interim — and it will do so with optimum cost-efficacy, because all it really costs is one person’s time to communicate the insights.”

“For 20 million people (and more and more each day), LinkedIn is the new business card. Take some time to make it look right — and making it easy for people to access will pay off in the long run.”

“It’s a business trip. And probably the kind of trip being taken by an ambitious, competitive, high energy “peak performer.” Much like these same travelers probably felt when lacing up a pair of Air Jordans back in 1985.”

“Your ad campaign may not have worked the first time, but the growth potential of online marketing continues and the opportunities remain. Is it time to engage an expert for a followup effort?”

“Imagine you’re a clothing designer, and you want to show off your new fall collection — why rely on Google to point to one image, when you can have visitors see the whole series?”

“More so than traditional marketing, these practices allow for real time insight and reporting to allow for quicker decision-making. Reactive management has never been easier!”

Image search, still largely untapped as a target for good SEO, represents an opportunity for small businesses to leap right past larger competitors.

Saying “we are #1 in Google” connotes instant credibility. But #1 rankings are hard to come by. So what should you, the business owner, be looking at in addition to search engine rankings?

“Assuming a continued dedication by Yahoo to seeing its patent through (and similar inroads by its competition), usability experts will be a very well-fed group in 3-5 years’ time.”

It’s a slippery slope. That’s why Wikipedia has so many editors in the public at large. You won’t know if you don’t try…and a lot of smart marketers already have.