Clicksharp Marketing

If you’re looking for ways on how to effectively get more customers and boost your profits, this is a workshop that you need to attend.

In the world of SEO, there is only one true currency, and that is content. And right now, compared to ad dollars, that content is relatively valuable. Sort of like the Euro in relation to the U.S. dollar.

This is a clear indication number of tactics which used to work are either dying or already dead. But in light of these trends, which approaches will work better in 2008?

The concurrent top placement in organic and paid search results creates a synergistic appeal which makes users more likely to click on either link…as if the pairing generates an additional dose of authority for your website.

There are many reasons why listing your site in a directory is a poor investment, but here are the three most relevant to the small business marketing budget…

A small business should not set up and run a website as a carbon copy of its offline business…the digital channel is by its nature a different medium, implying different customers and different methods of engagement.

A lot of small business owners have tried advertising on Google, only to find out that they were throwing money away. With a fundamental understanding of the search engine ad model, and an appreciation of the opportunity provided by advertising in digital channels, you are almost certain to do better the second time around.

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With several internet channels reaching near-ubiquity and others growing very rapidly, it’s almost impossible that your content won’t cross one of these channels sooner or later.

Google wants its algorithms to decide who is #1. SEOs want to wiggle through the algorithms and force their clients into #1. The bigger guns tend to prevail, which is why SEO’s will almost always fall short of their guarantees.

Just because online marketing requires a certain kind of expertise not always congruent to traditional marketing, that doesn’t mean we should abandon the basics!