Measurability, scalability, momentum, competitive insight. These four points begin to explain how a small business can leverage its risk for marketing success, even with a much smaller margin of error than its larger competition.
…there is an implied impact on mobile search. You might ask, well how many people are really that lazy? For the answer, pick up your cell phone and try inputting a business name and address into a blank message.
For a safe bet on the next medium of comprehensive marketing efficacy to both businesses and consumers, it’s hard to beat the search engine.
What’s nice about using paid search advertising to promote your products and services is that programs like Google AdWords give you a vast amount of analytical insights and optimization tools. With a reasonable budget to get the campaign off the ground, its manager can cover it from every angle: well-chosen keywords, smartly written ads, [...]
But really, how many store managers would instinctively know which of their top sixteen savory snack brands to position on the front end of Aisle 2 during September? An entrepreneur can arrive at the same kind of insights, by leveraging local search on the Internet.
In part 3, we’ll go beyond written words, and show how photos and videos can be integrated into your Wordpress blog.
A lot of blogs (including Clicksharp) will embed YouTube videos to add value to their text and image based content, bypassing the YouTube interface and retaining control over the presentation of their material…
Social media works in funny ways. Often times, you’ll know when some shred of your content strikes a viral nerve, because you’ll wake up, check your website analytics data…and see a 1000% leap in your traffic.
Behold this recent illustration by Elliance:
Assume that each of the four inputs (press release, blog posting, link bait, and [...]
Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested [...]
Clicksharp Marketing is partnering with the New York chapter of Grassroots Business Network for its “Think Outside The Box” event. Paul Burani will be part of an expert panel discussing innovative strategies for advancing your personal and professional bottom line in 2008.
Please join us for what is sure to be a compelling discussion!
DATE & [...]
Once upon a time, a wise contemporary American made a bold proposition: let’s make November 7th a national holiday.
Why November 7th? Because on this date, the average American will have worked as many hours as his or her European counterpart works in an entire calendar year. That’s a solid 15% more time spent on the [...]
In Part One of the Wordpress Blogging Tutorial, we covered the basics of running your blog on Wordpress: logging in, creating a post title, entering text and publishing.
In Part Two, we’ll look at some advanced formatting techniques including justified text, bold/italic/underline, colors and more. A lot of this will increase the readability of your [...]
“According to eMarketer, the number of U.S. adults participating in social networks will grow to 69 million people in 2008 (a 21% increase over 2007)…businesses which invest in this innovative form of interactive marketing have a much better chance at success.”
This is the Clicksharp Blog’s first foray into video (delivered by YouTube). Part One takes you through the basics of logging into your account, creating a post title, entering text and tags, and publishing.
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I recently had a discussion with a client about the finer points of Clicksharp Marketing’s elements of a comprehensive internet marketing campaign, citing blogs as the most powerful of all the social media. (Sorry, Youtube and Facebook — I suppose in this day and age, words still have more power to change the world than [...]
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