According to a recent observation by Trend Central’s Intelligence Group, a new concept is beginning to emerge in the digital marketing space. You’ll start to see a lot of “blog bars” in 2008, defined in the article as “computer terminals which give the public the ability to post in real time and on location.”
Time [...]
This SEM Strategy Matrix (published by Elliance, pictured below) is a useful tool for matching the elements of a good digital marketing campaign with the appropriate methods of execution:
Notice how SEO (search engine optimization) is the tactic most broadly applicable across all marketing goals? This is particularly impactful for small businesses, who have nothing [...]
2008 will be a big year for small businesses. With the further migration of the Web 2.0 vanguard into the mainstream, the playing field continues to level between you and your competitors pulling in $100m a year. Consider the engineers in Silicon Valley your trusted friends; how many people do you know who [...]
I was thinking how it had been a while since I’d written a post about local search. Then I read about a recent survey by Search Engine Land about the rise of mobile search and decided that for a small business, they really are one and the same. How can this be? [...]
A recent report published by eMarketer summarizes the findings of a survey of 600+ marketing executives run by Anderson Analytics.
Choosing from a wide range of marketing trends which included viral campaigns, innovative branding, new media and green marketing, the first and second most important marketing trends are Marketing Basics and SEO (Search Engine Optimization).
Or, to [...]
If you’re free between 2 and 3 in the afternoon, consider listening to one of the blogger community’s experts give a presentation entitled “The New Influencers.” Hosted by media consultant Paul Gillin.
Here’s a chance to be introduced to the concept of “conversation marketing.” Learn about how you can use your blog for web-based [...]
In Part 1 (“Push vs. Pull: Internet shoving match, or marketing tug-of-war?”), we discussed push vs. pull strategies in the context of traditional marketing theory. The next question is, which digital marketing resources apply? Here are some examples.
For a PUSH strategy:
Email marketing. Using email, you effectively sidestep a lot of the filters that [...]
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