I recently had a conversation with a client which illuminated an emerging negative trend in social media marketing: what happens when someone writes something bad about you?
Let’s take it from the top. Local directories, product review sites, and the like (some common examples: Citysearch, Yelp) all have evolved–and continue to evolve–sophisticated forum-based dialogue mechanisms [...]
Or, pay him or her a lavish salary. Either way, the market researcher is you.
Before now, we’ve never seen such powerful web-based research instruments freely and openly available to the general public. A generation ago, even at the big firms, you’d send people to sift through garbage looking for brand names on used [...]
We’re going to take another look at Pat Doyle’s genius article “23 Great Ideas For Blog Posts” and dissect another recommendation in detail:
6. Tell why or how you first got interested in this topic.
For the sake of this blog’s ongoing discussion, we’ll define “topic” as your small business’ niche in the marketplace.
It doesn’t really matter [...]
Commonly we think of social media as the kind of sites where you fill out a profile, revealing information about yourself or your business, in an effort to weed out a potentially meaningful and productive connection. That’s how we have entrepreneur groups on Facebook, consumer evangelist groups on Myspace, and hiring frenzies on LinkedIn.
Then [...]
If you’ve been following Small Is Beautiful, maybe you saw Matt McGee’s post on October 4 entitled Which Google Products Should a Small Business Use?
It’s a worthwhile read — here’s where you learn that Google is offering your growing business much more than just those little text ads. And what’s more, these resources are [...]
People vary in terms of writing style as well as their comfort zone with writing in general, but we all do it. And it’s a safe bet that whether they like writing or not, no business owner got anywhere without having to communicate in writing at some point or another. Hence we’re all [...]
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