4. Write!
The adage that applies best on the web today is a simple one - “content is king.” SearchEngineWatch.com’s Mark Jackson has written an article entitled “The Golden Rule of SEO” which hits the nail right on the head.
One of the biggest challenges to search engines’ value proposition is their perception as a reliable [...]
3. Learn how search engines work
As internet users move up the adoption curve, they become familiar with new technologies — but search has been around since the beginning, and continues to be a primary vehicle to get in front of the most people. Researchers disagree on the exact market shares of the major search [...]
2. At the start, aim for the long tail.
What do we mean by the long tail? This is a business development concept very germane to marketing in the evolutionary phase known as Web 2.0. In short, we’re learning that while your top handful of customers might generate an impressive share of revenues relative [...]
1. Craft your e-marketing strategy as a by-product of your overarching corporate strategy.
Any smart entrepreneur knows that he or she must define a concise and relevant corporate strategy, and integrate it well into the company’s marketing communications.
When looking at digital marketing as part of the overall marketing plan, there can be a temptation to want [...]
We’ll start with a few “golden” rules to follow. Marketing on the internet follows many offline principles which are all too commonly overlooked. In the coming weeks, we’ll run through five easy rules of thumb.
Stay tuned for #1, coming tomorrow.
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“Many companies tend to treat their websites like fancy brochures instead of in-your-face marketing tools. (AdWords entrepreneur Mark) Vurnum’s approach, by contrast, is straight out of Direct Marketing 101.”
<From Business 2.0 editor-at-large Paul Sloan, entitled “Turning search into sales.”>
Look closely, small business owners. You may not be surprised to know that Google AdWords [...]
So far, things have moved pretty fast, and there hasn’t been enough time to dedicate to writing. The goal of this blog, ultimately, is to filter the reams of information out there about issues germane to new media marketing, SEO, usability & accessibility, link building, copy writing for users and crawlers, social media, paid search, [...]
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