Clicksharp Marketing

Google slapped back by docking the Baltimore Sun in its Google News rankings, all because someone thought they could pull a fast one.

In 2007 just over half of Internet users (56%) participated in some form of social media. One year later, that figure has risen to 75%.

This is a recap of Wednesday’s presentation: “Fusing Social Media with SEO Strategy.” Included in this list are social media case studies, SEO plugins for Wordpress, and more.

Too often in search engines, we don’t find what we’re looking for, and waste time in the process. Search is still far from perfect, and it’s up to advertisers to smooth the process.

There are a lot of people out there looking to research your business, market or industry. It’s a fact of life, but don’t let them empty your bank account in the process.

The internet marketing industry often separates SEO and SEM, implying that SEO itself is not a marketing strategy. But this is not the case — we’ll show a few examples of how SEO criteria dictate nuances of buying cycles and customer engagement.

This is Part 10 of a 10-part series entitled “10 Myths About SEO.” [...]

SEO, when executed correctly, creates a strong channel of long term traffic potential in search engines. While this will always be an asset to your business, it’s possible that other forms of traffic will be more valuable.

SEO enables search engine crawlers to read your content, helping them extract relevant keywords to give your site high ranks. Bear in mind, however, that your human readers look at the content with a different pair of eyes.

How small businesses can create, promote and optimize video content to add value to their overall marketing strategy.

To download this white paper in PDF format, please click here.
Major corporations awoke to the potential of web-based video a long time ago. Among the most popular channels on YouTube, one can find heavyweights of the [...]

Much of the SEO legwork reflects on-page criteria related to website content and its formatting. However, there are many off-page criteria to consider as well. Once your site has launched, the SEO work continues.

Some internet marketing firms will guarantee their clients #1 rankings for important keywords and phrases. It is critical to understand the distinction between a top ranking in organic search vs. paid search.

Thinking of buying your way to faster SEO success? Paid links are a very risky strategy to employ — Google took a major stance against paid links last year, and many in the SEO community are urging caution.

Traffic is a very easy metric to use when judging the efficacy of your SEO campaign. Unfortunately, as in life, few good things in SEO come easy. Here’s how to look beyond traffic for the REAL story.

Targeting a #1 ranking for a single keyword sets you up for SEO failure — better to cast a wide net and position your website content across the board.

You may be tempted to choose your keywords and bid heavily without researching them first. Doing so creates inflation in the click microeconomy — it’s in the second tier where the real opportunities lie.