Too often in search engines, we don’t find what we’re looking for, and waste time in the process. Search is still far from perfect, and it’s up to advertisers to smooth the process.
We work hard to use the right keywords that will attract the qualified visitors to our websites. We should also be using them to keep unqualified visitors at bay.
Job seekers, or anyone seeking employment opportunities, are very active in search engines. With a little care, you can ensure they don’t use up part of your advertising budget.
There are a lot of people out there looking to research your business, market or industry. It’s a fact of life, but don’t let them empty your bank account in the process.
The internet marketing industry often separates SEO and SEM, implying that SEO itself is not a marketing strategy. But this is not the case — we’ll show a few examples of how SEO criteria dictate nuances of buying cycles and customer engagement.
This is Part 10 of a 10-part series entitled “10 Myths About SEO.” [...]
If you’re paying several dollars per click to your website, make sure you’re not mistaken for another comparison shopping website.
Would you rather pay to get in front of overwhelmed comparison shoppers — or someone already reaching for their wallet?
(Photo by ralphjbiker)
In Part 1 of this post, we got our arms around the concept that not [...]
A variety of scenarios can drive bad clicks to your site. With a little attention to detail, you can nip these in the bud before they chew up your pay-per-click (PPC) marketing budget.
The lines between big-budget and small-budget marketing are starting to blur. The notion that integrated marketing is just for the rich and famous is being turned on its head.
The New York Marketing Meetup will be conducting a speaker series on Interactive Marketing and Legal Support, with Clicksharp Marketing among the featured presenters.
Google will now start tracking several search queries in a row, to compare the ultimate commercial behavior of the user. Attention business owners: warming all your leads en masse is cause for a celebration!
You know your business very well — sometimes too well. Beware the pitfalls of choosing the most obvious keywords to target for SEO and SEM campaigns.
Organic keyword research provides a variety of insights essential to your marketing campaigns. Often times, it’s the best way to qualify marketing ROI in a low-risk environment, before you’re ready for the main stage.
By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.
Bounce rate will help you answer: Is my home page scaring people away? Am I attracting qualified traffic to my site? Do any of my marketing campaigns have a poor ROI?
“With gas prices high, and showing no sign of returning to the levels we know and love, can we find some solace in the digital world?”
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