Too often in search engines, we don’t find what we’re looking for, and waste time in the process. Search is still far from perfect, and it’s up to advertisers to smooth the process.
We work hard to use the right keywords that will attract the qualified visitors to our websites. We should also be using them to keep unqualified visitors at bay.
Job seekers, or anyone seeking employment opportunities, are very active in search engines. With a little care, you can ensure they don’t use up part of your advertising budget.
There are a lot of people out there looking to research your business, market or industry. It’s a fact of life, but don’t let them empty your bank account in the process.
If you’re paying several dollars per click to your website, make sure you’re not mistaken for another comparison shopping website.
Would you rather pay to get in front of overwhelmed comparison shoppers — or someone already reaching for their wallet?
(Photo by ralphjbiker)
In Part 1 of this post, we got our arms around the concept that not [...]
A variety of scenarios can drive bad clicks to your site. With a little attention to detail, you can nip these in the bud before they chew up your pay-per-click (PPC) marketing budget.
Google will now start tracking several search queries in a row, to compare the ultimate commercial behavior of the user. Attention business owners: warming all your leads en masse is cause for a celebration!
Attention all owners and marketing executives of small businesses: Google likes you. They even shared this secret with the U.S. House of Representatives’ Small Business Committee.
By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.
There’s a possibility that your competitor may be out there clicking on your ads, ringing up charges on your account and killing your ad campaign’s ROI (return on investment). But is this really a threat to your digital marketing agenda?
“For low-priced consumer goods, the pay-per-click bid system seems to work against small advertisers. While everyone else is watching from the sidelines, here’s what you can do to compete.”
“The number of people “just browsing” in search engines vastly outnumbers those walking up to the cash register. Therein lies your opportunity.”
“There are certain people you call to do the jobs you won’t touch. What about those that could bankrupt you?”
“In the digital space, as in all marketing walks of life, the winners are often the ones who see value where everyone else overlooked.”
“Your ad campaign may not have worked the first time, but the growth potential of online marketing continues and the opportunities remain. Is it time to engage an expert for a followup effort?”
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