Clicksharp Marketing

This is a recap of Wednesday’s presentation: “Fusing Social Media with SEO Strategy.” Included in this list are social media case studies, SEO plugins for Wordpress, and more.

Thanks to everyone who attended Taste of Technology at the Time Warner Center tonight. Below are some of the products and trends mentioned over the course of the discussion.

SEO, when executed correctly, creates a strong channel of long term traffic potential in search engines. While this will always be an asset to your business, it’s possible that other forms of traffic will be more valuable.

SEO enables search engine crawlers to read your content, helping them extract relevant keywords to give your site high ranks. Bear in mind, however, that your human readers look at the content with a different pair of eyes.

How small businesses can create, promote and optimize video content to add value to their overall marketing strategy.

To download this white paper in PDF format, please click here.
Major corporations awoke to the potential of web-based video a long time ago. Among the most popular channels on YouTube, one can find heavyweights of the [...]

Much of the SEO legwork reflects on-page criteria related to website content and its formatting. However, there are many off-page criteria to consider as well. Once your site has launched, the SEO work continues.

Some internet marketing firms will guarantee their clients #1 rankings for important keywords and phrases. It is critical to understand the distinction between a top ranking in organic search vs. paid search.

Thinking of buying your way to faster SEO success? Paid links are a very risky strategy to employ — Google took a major stance against paid links last year, and many in the SEO community are urging caution.

Traffic is a very easy metric to use when judging the efficacy of your SEO campaign. Unfortunately, as in life, few good things in SEO come easy. Here’s how to look beyond traffic for the REAL story.

Video is often the most engaging form of media; here’s how you can leverage this potential to create a promotional resource for your business with high upside.

Targeting a #1 ranking for a single keyword sets you up for SEO failure — better to cast a wide net and position your website content across the board.

You may be tempted to choose your keywords and bid heavily without researching them first. Doing so creates inflation in the click microeconomy — it’s in the second tier where the real opportunities lie.

There was a time when you could stuff all your important keywords into the Meta Keywords tag of your home page, and you’d get good rankings in search engines. Times have changed.

Answering every question you ever wanted to know about your website is easier than you think. You might also find out one more reason why advertising online is such a smart idea.

Please visit Clicksharp’s YouTube channel for other instructional videos about internet marketing strategy.

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A lot of small business owners have tried advertising on Google, only to find out that they were throwing money away. With a fundamental understanding of the search engine ad model, and an appreciation of the opportunity provided by advertising in digital channels, you are almost certain to do better the second time around.

Coming [...]