Clicksharp Marketing

In 2007 just over half of Internet users (56%) participated in some form of social media. One year later, that figure has risen to 75%.

When news breaks, how often do you Google it? Chances are, if you’re the type of person who likes to be informed: every time.

The internet marketing industry often separates SEO and SEM, implying that SEO itself is not a marketing strategy. But this is not the case — we’ll show a few examples of how SEO criteria dictate nuances of buying cycles and customer engagement.

This is Part 10 of a 10-part series entitled “10 Myths About SEO.” [...]

The lines between big-budget and small-budget marketing are starting to blur. The notion that integrated marketing is just for the rich and famous is being turned on its head.

The New York Marketing Meetup will be conducting a speaker series on Interactive Marketing and Legal Support, with Clicksharp Marketing among the featured presenters.

By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.

Email marketing has always worked very well. That’s precisely why you should make plans for new methods to engage consumers.

There’s a lot of buzz about “green” products, and at Clicksharp, we couldn’t agree more. It’s about time our consumer society underwent a paradigm shift, and understood that a world with unlimited resources is a mirage.

B2B marketing can be a little more ambiguous in the digital space. But the activities of marketing departments at corporations of all shapes and sizes indicate that B2B is following the patterns of B2C.

A well-diversified business has different revenue streams with different profitability profiles. Is your marketing department flexible enough to mix and match?

“It’s May 2008. Do you know where your jams are? Do they know where you are?”

“What if marketing could become as refined a science as dentistry?”

“For low-priced consumer goods, the pay-per-click bid system seems to work against small advertisers. While everyone else is watching from the sidelines, here’s what you can do to compete.”

“A successful blog about your business can be profitable — but first needs strong roots tied to your corporate strategy.”

As the mantra goes, “the customer is always right.” More and more often, “the customer gets their way.”