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Archive for the 'Small business' Category

Taste of Technology Wrap-up: Social Media Marketing

September 16th, 2008

Thanks to everyone who attended Taste of Technology at the Time Warner Center tonight. Below are some of the products and trends mentioned over the course of the discussion.

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Event: “How Social Media Can Grow Your Business”

September 1st, 2008

(New York) Join us for the latest in the Taste of Technology small business series, “Beyond Websites and Email: How Social Media Can Grow Your Business”.

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Don’t pay for bad clicks! - Part 1: Introduction

August 14th, 2008

A variety of scenarios can drive bad clicks to your site. With a little attention to detail, you can nip these in the bud before they chew up your pay-per-click (PPC) marketing budget.

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Small Business Guide To Web-Based Video Marketing

July 27th, 2008

How small businesses can create, promote and optimize video content to add value to their overall marketing strategy.

To download this white paper in PDF format, please click here.
Major corporations awoke to the potential of web-based video a long time ago. Among the most popular channels on YouTube, one can find heavyweights of the [...]

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Small Business Tech Tutorial: Increase Your Web Traffic with Google Analytics

July 23rd, 2008

Google Analytics is a free software tool that you can use to track traffic on your site. Find out how to use this valuable — and free — information to turn clicks into leads… and leads into customers.

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Speaker Series: Interactive Marketing and Legal Support

July 9th, 2008

The New York Marketing Meetup will be conducting a speaker series on Interactive Marketing and Legal Support, with Clicksharp Marketing among the featured presenters.

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Marketplace: Where Local Search and CRM Meet

July 7th, 2008

Automating the key relationships that drive your business is an essential step in getting to the next level. The overwhelming majority of businesses in the U.S. cannot afford traditional CRM (customer relationship management). Good thing we have Briz.com.

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Is your secret admirer a multinational corporation?

June 19th, 2008

Attention all owners and marketing executives of small businesses: Google likes you. They even shared this secret with the U.S. House of Representatives’ Small Business Committee.

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Circumstantial Profit: Playing Superhero to the Customer in Distress

May 27th, 2008

By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.

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Volumes and Profits: The Yin & Yang of Marketing

May 13th, 2008

A well-diversified business has different revenue streams with different profitability profiles. Is your marketing department flexible enough to mix and match?

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Microclickonomics: justifying paid search advertising for low-priced items

April 28th, 2008

“For low-priced consumer goods, the pay-per-click bid system seems to work against small advertisers. While everyone else is watching from the sidelines, here’s what you can do to compete.”

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LinkedIn: slashing prices on business cards since 2003!

March 24th, 2008

“For 20 million people (and more and more each day), LinkedIn is the new business card. Take some time to make it look right — and making it easy for people to access will pay off in the long run.”

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Digital marketing: the ultimate tool for entrepreneurial agility

March 13th, 2008

“More so than traditional marketing, these practices allow for real time insight and reporting to allow for quicker decision-making. Reactive management has never been easier!”

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Marketing Roundtable Workshop - How to effectively market your business online and offline

February 29th, 2008

If you’re looking for ways on how to effectively get more customers and boost your profits, this is a workshop that you need to attend.

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Is SEO really marketing, or just the opposite of advertising?

February 20th, 2008

The concurrent top placement in organic and paid search results creates a synergistic appeal which makes users more likely to click on either link…as if the pairing generates an additional dose of authority for your website.

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