Clicksharp Marketing

The internet marketing industry often separates SEO and SEM, implying that SEO itself is not a marketing strategy. But this is not the case — we’ll show a few examples of how SEO criteria dictate nuances of buying cycles and customer engagement.

This is Part 10 of a 10-part series entitled “10 Myths About SEO.” You can see the entire catalog on Clicksharp’s YouTube Channel. Topics covered include:

1. Meta keywords belong in the SEO museum
2. The most obvious keywords aren’t always the best investment
3. What’s a top search engine ranking really worth?
4. Success metrics: traffic is not the only one
5. The paid links debate: free traffic vs. a Google ban
6. Top rankings come in different shapes and sizes
7. The importance of SEO after the site launch
8. Copy writing priority: human reader or search engine spider?
9. Traffic from search vs. other sources
10. SEO may not be SEM, but it’s still Marketing

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Paul Burani
Clicksharp Marketing
New York, NY

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This entry was posted on Wednesday, August 20th, 2008 @ 5:21 am on the category Marketing Theory, SEM, SEO. You can follow any responses to this entry through the RSS 2.0 Both comments and pings are currently closed.


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