Clicksharp Marketing

We work hard to use the right keywords that will attract the qualified visitors to our websites. We should also be using them to keep unqualified visitors at bay.

Job seekers, or anyone seeking employment opportunities, are very active in search engines. With a little care, you can ensure they don’t use up part of your advertising budget.

There are a lot of people out there looking to research your business, market or industry. It’s a fact of life, but don’t let them empty your bank account in the process.

The internet marketing industry often separates SEO and SEM, implying that SEO itself is not a marketing strategy. But this is not the case — we’ll show a few examples of how SEO criteria dictate nuances of buying cycles and customer engagement.

This is Part 10 of a 10-part series entitled “10 Myths About SEO.” [...]

If you’re paying several dollars per click to your website, make sure you’re not mistaken for another comparison shopping website.

Would you rather pay to get in front of overwhelmed comparison shoppers — or someone already reaching for their wallet?
(Photo by ralphjbiker)

In Part 1 of this post, we got our arms around the concept that not [...]

A variety of scenarios can drive bad clicks to your site. With a little attention to detail, you can nip these in the bud before they chew up your pay-per-click (PPC) marketing budget.

The lines between big-budget and small-budget marketing are starting to blur. The notion that integrated marketing is just for the rich and famous is being turned on its head.

SEO, when executed correctly, creates a strong channel of long term traffic potential in search engines. While this will always be an asset to your business, it’s possible that other forms of traffic will be more valuable.