Video: 10 Myths About SEO, Part 6: All #1 Rankings Are Created Equal


Some internet marketing firms will guarantee their clients #1 rankings for important keywords and phrases. It is critical to understand the distinction between a top ranking in organic search vs. paid search.

This is Part 6 of a 10-part series entitled “10 Myths About SEO.” You can see the entire catalog on Clicksharp’s YouTube Channel. Topics covered include:

  1. The keyword metatag and its impact on SEO
  2. Two tiers of keywords: high click price and high upside
  3. A #1 ranking and its impact on the SEO campaign
  4. Looking beyond website traffic to measure progress
  5. Buying links, and the SEO consequences
  6. The different ways a #1 ranking can appear
  7. The importance of post-launch SEO
  8. Whether to write for humans or robots
  9. Search engine traffic vs. other forms of traffic
  10. The role played by SEO in an integrated marketing campaign

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Paul Burani
Clicksharp Marketing
New York, NY

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