Video: 10 Myths About SEO, Part 6: All #1 Rankings Are Created Equal
Some internet marketing firms will guarantee their clients #1 rankings for important keywords and phrases. It is critical to understand the distinction between a top ranking in organic search vs. paid search.
This is Part 6 of a 10-part series entitled “10 Myths About SEO.” You can see the entire catalog on Clicksharp’s YouTube Channel. Topics covered include:
- The keyword metatag and its impact on SEO
- Two tiers of keywords: high click price and high upside
- A #1 ranking and its impact on the SEO campaign
- Looking beyond website traffic to measure progress
- Buying links, and the SEO consequences
- The different ways a #1 ranking can appear
- The importance of post-launch SEO
- Whether to write for humans or robots
- Search engine traffic vs. other forms of traffic
- The role played by SEO in an integrated marketing campaign
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Paul Burani
Clicksharp Marketing
New York, NY
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