SEO enables search engine crawlers to read your content, helping them extract relevant keywords to give your site high ranks. Bear in mind, however, that your human readers look at the content with a different pair of eyes.
How small businesses can create, promote and optimize video content to add value to their overall marketing strategy.
To download this white paper in PDF format, please click here.
Major corporations awoke to the potential of web-based video a long time ago. Among the most popular channels on YouTube, one can find heavyweights of the [...]
Much of the SEO legwork reflects on-page criteria related to website content and its formatting. However, there are many off-page criteria to consider as well. Once your site has launched, the SEO work continues.
Google Analytics is a free software tool that you can use to track traffic on your site. Find out how to use this valuable — and free — information to turn clicks into leads… and leads into customers.
Some internet marketing firms will guarantee their clients #1 rankings for important keywords and phrases. It is critical to understand the distinction between a top ranking in organic search vs. paid search.
Thinking of buying your way to faster SEO success? Paid links are a very risky strategy to employ — Google took a major stance against paid links last year, and many in the SEO community are urging caution.
Traffic is a very easy metric to use when judging the efficacy of your SEO campaign. Unfortunately, as in life, few good things in SEO come easy. Here’s how to look beyond traffic for the REAL story.
Video is often the most engaging form of media; here’s how you can leverage this potential to create a promotional resource for your business with high upside.
Targeting a #1 ranking for a single keyword sets you up for SEO failure — better to cast a wide net and position your website content across the board.
The New York Marketing Meetup will be conducting a speaker series on Interactive Marketing and Legal Support, with Clicksharp Marketing among the featured presenters.
You may be tempted to choose your keywords and bid heavily without researching them first. Doing so creates inflation in the click microeconomy — it’s in the second tier where the real opportunities lie.
Automating the key relationships that drive your business is an essential step in getting to the next level. The overwhelming majority of businesses in the U.S. cannot afford traditional CRM (customer relationship management). Good thing we have Briz.com.
There was a time when you could stuff all your important keywords into the Meta Keywords tag of your home page, and you’d get good rankings in search engines. Times have changed.
Google will now start tracking several search queries in a row, to compare the ultimate commercial behavior of the user. Attention business owners: warming all your leads en masse is cause for a celebration!
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