Clicksharp Marketing

It’s May 2008. Do you know where your jams are? Do they know where you are?

Admit it. One of the unique pleasures enjoyed by you, the seasoned marketing professional, is taking the insights gained during a small scale campaign and rolling them out en masse. You run a promotion, learn something really insightful about your target consumer, and then finally get budget approval. You’ve got your suitcase packed with nothing but jams shorts and suntan lotion — because once you let that campaign rip, you’re all going to be millionaires!

Jams shorts: don’t leave
Kellogg without them.

Don’t let go of that. It’s an acquired taste which you might never relinquish. But do you have the same appreciation for micromarketing?

What if your company had engineered the next generation of jams, that are developed specifically with the aging baby boomer in mind? Summer is almost upon us, and maybe focus groups had determined that this product would be a bigger hit with urban folks?

Then the question becomes, where can send my street team of fifty-somethings to go show off these babies? Focus groups cost a ton of money, and experts agree to disagree on their validity.

For your answer, go no further than Google Maps. When Google acquired mapping technology company Keyhole in late 2004, a lot of people scratched their heads. Then Google began to roll out map-based products and services which added unique and unprecedented value to their advertising platform — and the world changed before our eyes.

Now you can find a wealth of mashups — useful information blended into Google Maps — to geo-target a lot of mission critical business questions… such as the burning question of where to focus my promotion of jams shorts for baby boomers?

Below is a US Census mashup showing the median age for different districts in New York City (redder = older):

57th & Park: Business district or Jams Alley?

Once again, the data has spoken. You can use these mashups to add value to your digital projects, or breathe some life into the more traditional marketing you’ve been doing for years. Google Maps Mania is a great place to look for the ones that will be most useful to you.

~~~~~

Paul Burani
Clicksharp Marketing
New York, NY

This entry was posted on Friday, May 9th, 2008 @ 4:07 pm on the category Marketing Theory. You can follow any responses to this entry through the RSS 2.0 You can skip to the end and leave a response. Pinging is currently not allowed.


Subscribe via RSS