Link building — so essential, and yet so many options. All those SEO tactics are roads pointing in different directions. How do I know that the road I choose will pay off in the long run?
By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.
Email marketing has always worked very well. That’s precisely why you should make plans for new methods to engage consumers.
It’s time to evolve your marketing communications, and finally start that company blog. But how do you do it without devaluing your existing company website?
There’s a lot of buzz about “green” products, and at Clicksharp, we couldn’t agree more. It’s about time our consumer society underwent a paradigm shift, and understood that a world with unlimited resources is a mirage.
B2B marketing can be a little more ambiguous in the digital space. But the activities of marketing departments at corporations of all shapes and sizes indicate that B2B is following the patterns of B2C.
There’s a possibility that your competitor may be out there clicking on your ads, ringing up charges on your account and killing your ad campaign’s ROI (return on investment). But is this really a threat to your digital marketing agenda?
A well-diversified business has different revenue streams with different profitability profiles. Is your marketing department flexible enough to mix and match?
Bounce rate will help you answer: Is my home page scaring people away? Am I attracting qualified traffic to my site? Do any of my marketing campaigns have a poor ROI?
“It’s May 2008. Do you know where your jams are? Do they know where you are?”
“What if marketing could become as refined a science as dentistry?”
“Some pictures are worth 1,000 words. But who’s got time to sift through 1,000 words?”
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