Archive for May, 2008
May 29th, 2008
Link building — so essential, and yet so many options. All those SEO tactics are roads pointing in different directions. How do I know that the road I choose will pay off in the long run?
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Link building, SEO | No Comments
May 27th, 2008
By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.
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Local search, Marketing Theory, Pay-per-click advertising, SEM, Small business | No Comments
May 25th, 2008
Email marketing has always worked very well. That’s precisely why you should make plans for new methods to engage consumers.
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Marketing Theory | No Comments
May 23rd, 2008
It’s time to evolve your marketing communications, and finally start that company blog. But how do you do it without devaluing your existing company website?
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Blogging | No Comments
May 21st, 2008
There’s a lot of buzz about “green” products, and at Clicksharp, we couldn’t agree more. It’s about time our consumer society underwent a paradigm shift, and understood that a world with unlimited resources is a mirage.
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Marketing Theory | No Comments
May 20th, 2008
B2B marketing can be a little more ambiguous in the digital space. But the activities of marketing departments at corporations of all shapes and sizes indicate that B2B is following the patterns of B2C.
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Marketing Theory | No Comments
May 16th, 2008
There’s a possibility that your competitor may be out there clicking on your ads, ringing up charges on your account and killing your ad campaign’s ROI (return on investment). But is this really a threat to your digital marketing agenda?
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Pay-per-click advertising | No Comments
May 13th, 2008
A well-diversified business has different revenue streams with different profitability profiles. Is your marketing department flexible enough to mix and match?
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Marketing Theory, Small business | No Comments
May 11th, 2008
Bounce rate will help you answer: Is my home page scaring people away? Am I attracting qualified traffic to my site? Do any of my marketing campaigns have a poor ROI?
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Filed under:
SEM, Web Analytics | No Comments
May 9th, 2008
“It’s May 2008. Do you know where your jams are? Do they know where you are?”
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Marketing Theory | No Comments
May 6th, 2008
“What if marketing could become as refined a science as dentistry?”
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Marketing Theory, Web Analytics | No Comments
May 4th, 2008
“Some pictures are worth 1,000 words. But who’s got time to sift through 1,000 words?”
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Filed under:
SEO | No Comments